Summary
Alana is passionate about understanding her clients' businesses and works closely with them to identify new opportunities and develop innovative growth strategies. With over 15 years of experience in communications and marketing, Alana partners with small and medium-sized businesses to transform their client engagement strategies.
Her approach takes a deep dive into understanding each client's unique business model and industry challenges, helping them identify untapped opportunities and optimise their communications across all customer touchpoints. Through her collaborative approach, Alana empowers organisations to build stronger client relationships and achieve their strategic objectives.
Experience
Muse Communications
Muse Communications (2021 - current)
Working as a freelance consultant, working with small and medium businesses to harness the power of their marketing.
Taking a holistic look to work with you to identify opportunities and refine your existing marketing.
Working with clients in different capacities to suit their needs.
Working on a campaign or project basis
Which Property
Marketing Director (2021 - current)
Working at Which Property, a Brisbane-based Sales & Marketing firm specialising Marketing & Selling brand new and off-the-plan properties. For circa 10-years, oversaw the Marketing aspects of the firm.
Develop and implement company Marketing Schedule.
Developing digital marketing schedule to complement corporate strategy.
Develop and implement the company Social Media Marketing Schedule, with an emphasis on the corporate online presence through the development and maintenance of the company website, Youtube, Facebook and Linked In channels.
Write and send company Newsletter.
Development & Maintenance of the company website and SEO strategy.
Monitor & reports on the effectiveness of marketing initiatives.
Develop project collateral.
Websites & digital assets.
Brochures & hard copy assets.
Co-ordinate Display Suites and Sales Tracks.
Developing presentations for webinars, trade shows and conferences.
Set-up and running of informative Webinars.
Manage CRM software, maintain client records & train staff to use software Coordinate and oversee client events.
Qualifications
Grad Dip Law (2012)
Southern Cross University
B. Media (Hons) (2009)
Southern Cross University
B. Media (2008)
Southern Cross University