Alex A
Chief Marketing Officer
Experienced Head of Marketing and MBA candidate with a track record of revenue growth and brand transformation. Skilled in strategy development and te
Summary
Experienced and skilled Head of Marketing with over a decade of expertise in sales, marketing, and customer success. Proficient in developing integrated marketing strategies, overseeing GTM and CLTV marketing, spearheading marketing operations, and leading cross-functional teams. Open to new C-level opportunities. Holds a Bachelor of Social Science from The University of Queensland. Current Head of Marketing at Fork Force, responsible for managing marketing specialists, leading campaigns, improving conversion rates, and automating post-sales support. Previously Head of Growth at ensemble., managing digital marketing campaigns and projects. Also served as Head of Marketing at GEM Energy, achieving revenue growth and brand transformation. Holds a Mini Degree in Conversion Rate Optimization and is an MBA candidate at AIM Business School.
Experience
Fork Force
Head of Marketing (2024 - 2025)
Managed a team of five marketing specialists, led strategy execution, optimized digital campaigns, developed customer personas, redesigned website, and improved conversion rates. Achieved record lead volumes, sales revenue, and customer lifetime value automation. Spearheaded innovative marketing campaigns driving business growth.
ensemble.
Head of Growth (2018 - 2024)
Managed a team for digital marketing campaigns for SME clients, developed growth strategies, optimized operations with SOPs and automated workflows. Achieved $1M in Annual Recurring Revenue and led client success and upsell strategies.
GEM Energy
Head of Marketing (2017 - 2018)
Led digital and marketing strategy, increased revenue, optimized Google Ads, and rebranded the company. Managed a team, expanded collaboration, and developed CRM and digital proposals platform.
Disrupt Digital
Performance Marketing Team Leader (2016 - 2017)
Oversaw a team of digital marketing consultants, resolved client issues, maximized ROI, and provided expertise in analytics and lead nurturing. Promoted from Digital Specialist to Team Leader within six months.
Zomato
Digital Accounts Manager (2014 - 2016)
Developed partnerships, managed digital advertising campaigns, coached junior team members, and exceeded sales targets. Launched and grew an international market leader in food tech in Queensland, achieving top sales nationally.