Alexandra V
Digital Marketing Manager
Highly experienced digital marketer with a vast array of skills and experience to develop and execute comprehensive digital strategies to grow sales.
Summary
Alexandra can assist you with a comprehensive online strategy and work with you to create the optimal online presence. This will entail a combination of designing and publishing a state-of-the-art website, as well as formulating a plan using specific social media to target the exact audience required to boost sales and enhance your media footprint generally.
She is specialised in website design, website development and everything in between. In addition, Alexandra is proficient in Search Engine Optimisation, Online Marketing, Ecomm, Email Marketing, Social Media.
Experience
Member Boat – Digital Agency
Digital Marketing Manager (2022 - current)
Marketing automation for associations
Social media ad management
SEO management
Email marketing
Clients: ISSA, FinPro, Slavic District, REINSW.
The Collective Co
Digital Marketing Manager (2021 - current)
Social media advertising including LinkedIn, Facebook, and Instagram
Google Ads and Google Merchandise
SEO management
Website builds including WordPress, Shopify and Squarespace
Digital strategy and reporting
Domain and hosting issue management and transfer management
SSL set up / management
Clients: Mountain Assets, Four Beans Roast, Terra Ferma, Aussie Frozen Fruit.
Easy Click Studio
Founder (2018 - current)
Developing campaign strategy for multiple eCommerce and service-based brands
Allocating budgets across different platforms and campaigns
Optimise advertising campaigns (across Facebook, Instagram, Google Shopping and Search) within each platform to increase the effectiveness for client spend
Keep in regular contact with ongoing clients in order to keep them abreast of their campaigns
Audit ad accounts, websites, and email automated campaigns
Write weekly email content and automated emails in order to get the best results for clients
Write ad content and brief designers to create on-brand content for a variety of clients
Measure and report on the ad campaign performance
Website design and development
Search Engine Optimisation
Resource promotion (including affiliate programs)
Key Skills
Pay Per Click (PPC) Search Engine Optimisation (SEO) Website Development Campaign Strategy Campaign ManagementQualifications
Information Technology Project Management (2012)
TAFE
Master Degree in IT (2005)
St. Petersburg State University of Culture and Art