Amanda M
Marketing Manager
With big brands on her resume, Amanda has a excellent track record of delivering great results to her clients
Summary
Amanda has done it all from her vast corporate experience as a consultant, Head of Marketing, and an executive team member for local, national, and international companies. Her career spans diverse industries such as retail, health and fitness, logistics, and food FMCG sectors. Whether working with modest budgets or multimillion-dollar campaigns, Amanda excels in developing and executing marketing strategies that deliver results.
Why Choose Amanda?
Strategic Visionary: Amanda's role in crafting comprehensive company strategies that cover all business facets is instrumental. Her strategic vision will give you the confidence that your business is in capable hands.
Passionate Professional: Her positive, proactive, and passionate nature ensures she brings exceptional skills and enthusiasm to every project, inspiring those around her to strive for excellence.
Creative & Adaptable: Amanda's creativity and adaptability are well-known, providing reassurance that she can navigate the dynamic landscapes of marketing with ease, no matter the challenges.
Hands-On Leader: A solutions-focused leader, Amanda is always ready to roll up her sleeves and get to work.
Exceptional Communicator: With excellent interpersonal and communication skills, Amanda connects effortlessly with clients and teams.
Team Player: She values teamwork and thrives in fast-paced, complex environments.
Lifelong Learner: Amanda is constantly eager to develop new skills and stay ahead of industry trends.
With 14 years of marketing experience, Amanda is the expert to help your business evolve and achieve its marketing and business objectives. Her track record of success across various sectors makes her the ideal partner for your company's growth and success.
Experience
Krispy Kreme Australia & New Zealand
Chief Marketing Officer & Innovation Manager (2013 - 2017)
Created, implemented and managed all marketing initiatives, growing YOY sales by 45%
Redevelopment of digital business, resulting in a 100% increase in sales, reach and
conversion within 12 months
Created an integrated and effective social offering that enabled superior brand
engagement and communication
Expanded digital platform, improving e-commerce and digital capabilities to exceed
budget
Brand ownership, ensuring brand communication is consistent and of a high standard
across all facets of the business
$5M marketing budget control and management
Delivered an innovative annual product development plan, successfully launching 20+
new products per year
Initiated new product development process, improving product quality and sell through
Introduced new and improved ATL advertising, marketing-to-store communication and
store advertising procedures
Evaluated and reassigned service providers to improve outlay and for greater efficiency
Developed and implemented local store marketing strategy, introducing analytics,
reporting and budgeting
Executed new advertising and marketing policies and processes to reduce spending,
maintain brand control and evaluate activity
Executive leadership team member, contributing to the discussion and execution of overall
business strategies
Developed and maintained relationships and strategic alliances with suppliers, agencies
and internal and external stakeholders
Provided leadership, direction, coordination and support to direct reports, management
and staff in relation to brand, marketing, advertising and customer engagement
Planned, managed and executed Krispy Kreme store openings with local teams,
producing location specific advertising and event activity
International recognition for successful store openings and innovative marketing activities
Built a high performing marketing team of 6 direct reports, coaching and developing daily
Developed a deep understanding of the FMCG, F&B and P&C industries
National Pregnancy
Marketing Manager (2007 - 2013)
Monitored market trends and managed advertising and marketing activities, whilst working
closely with developers and designers creating new product ranges. Responsible for
managing relationships and sponsorship opportunities, developing campaigns, creative,
photography shoots, coordinating events, and the development and management of the e-
commerce site and all digital marketing facets including improving functionality, SEO,
conversions, IPS and ATV.
Transport and Logistics Service Provider
Business Manager (2006 - 2007)
This role included but was not limited to analyzing the business performance, staff and
partnership management, introducing new policies and procedures, reporting on trends and
competitor activity, website development and management, creating marketing strategies,
coordinating events and campaigns, and overseeing day-to-day online operations, sales and
administration.
Qualifications
Advanced Diploma in Visual Arts (1998)
Western Institute of Technology Taranaki