
Amanda M
Marketing Manager
With big brands on her resume, Amanda has a excellent track record of delivering great results to her clients
Summary
From my corporate experience as a consultant, Head of Marketing and an executive team member for local, national and international companies, Amanda has done it all. She has been in the retail, health and fitness, logistics and food FMCG sectors, and has developed and executed low budget to multimillion dollar marketing campaigns. Instrumental in orchestrating company strategies that encompass all facets of the business, Amanda brings exceptional skills and passion to her clients.
Amanda has a positive, proactive and passionate nature combined with creativity and adaptability. A ‘hands-on’ and solutions focussed leader, Amanda has great interpersonal and communication skills, is always eager to develop new skills, and value teamwork in fast paced and complex environments.
With 14 years marketing experience, Amanda is the person you are looking for to help businesses evolve and successfully achieve marketing and business objectives.
Experience
Krispy Kreme Australia & New Zealand
Chief Marketing Officer & Innovation Manager (2013 - current)
Created, implemented and managed all marketing initiatives, growing YOY sales by 45%
Redevelopment of digital business, resulting in a 100% increase in sales, reach and
conversion within 12 months
Created an integrated and effective social offering that enabled superior brand
engagement and communication
Expanded digital platform, improving e-commerce and digital capabilities to exceed
budget
Brand ownership, ensuring brand communication is consistent and of a high standard
across all facets of the business
$5M marketing budget control and management
Delivered an innovative annual product development plan, successfully launching 20+
new products per year
Initiated new product development process, improving product quality and sell through
Introduced new and improved ATL advertising, marketing-to-store communication and
store advertising procedures
Evaluated and reassigned service providers to improve outlay and for greater efficiency
Developed and implemented local store marketing strategy, introducing analytics,
reporting and budgeting
Executed new advertising and marketing policies and processes to reduce spending,
maintain brand control and evaluate activity
Executive leadership team member, contributing to the discussion and execution of overall
business strategies
Developed and maintained relationships and strategic alliances with suppliers, agencies
and internal and external stakeholders
Provided leadership, direction, coordination and support to direct reports, management
and staff in relation to brand, marketing, advertising and customer engagement
Planned, managed and executed Krispy Kreme store openings with local teams,
producing location specific advertising and event activity
International recognition for successful store openings and innovative marketing activities
Built a high performing marketing team of 6 direct reports, coaching and developing daily
Developed a deep understanding of the FMCG, F&B and P&C industries
National Pregnancy
Marketing Manager (2007 - current)
Monitored market trends and managed advertising and marketing activities, whilst working
closely with developers and designers creating new product ranges. Responsible for
managing relationships and sponsorship opportunities, developing campaigns, creative,
photography shoots, coordinating events, and the development and management of the e-
commerce site and all digital marketing facets including improving functionality, SEO,
conversions, IPS and ATV.
Transport and Logistics Service Provider
Business Manager (2006 - current)
This role included but was not limited to analyzing the business performance, staff and
partnership management, introducing new policies and procedures, reporting on trends and
competitor activity, website development and management, creating marketing strategies,
coordinating events and campaigns, and overseeing day-to-day online operations, sales and
administration.
Key Skills
Project Management Digital Marketing Brand Strategy eCommerce Marketing StrategyQualifications
Advanced Diploma in Visual Arts (1998)
Western Institute of Technology Taranaki