Amanda M

Created, implemented and managed all marketing initiatives, growing YOY sales by 45%

Redevelopment of digital business, resulting in a 100% increase in sales, reach and

conversion within 12 months

Created an integrated and effective social offering that enabled superior brand

engagement and communication

Expanded digital platform, improving e-commerce and digital capabilities to exceed

budget

Brand ownership, ensuring brand communication is consistent and of a high standard

across all facets of the business

$5M marketing budget control and management

Delivered an innovative annual product development plan, successfully launching 20+

new products per year

Initiated new product development process, improving product quality and sell through

Introduced new and improved ATL advertising, marketing-to-store communication and

store advertising procedures

Evaluated and reassigned service providers to improve outlay and for greater efficiency

Developed and implemented local store marketing strategy, introducing analytics,

reporting and budgeting

Executed new advertising and marketing policies and processes to reduce spending,

maintain brand control and evaluate activity

Executive leadership team member, contributing to the discussion and execution of overall

business strategies

Developed and maintained relationships and strategic alliances with suppliers, agencies

and internal and external stakeholders

Provided leadership, direction, coordination and support to direct reports, management

and staff in relation to brand, marketing, advertising and customer engagement

Planned, managed and executed Krispy Kreme store openings with local teams,

producing location specific advertising and event activity

International recognition for successful store openings and innovative marketing activities

Built a high performing marketing team of 6 direct reports, coaching and developing daily

Developed a deep understanding of the FMCG, F&B and P&C industries

Monitored market trends and managed advertising and marketing activities, whilst working

closely with developers and designers creating new product ranges. Responsible for

managing relationships and sponsorship opportunities, developing campaigns, creative,

photography shoots, coordinating events, and the development and management of the e-

commerce site and all digital marketing facets including improving functionality, SEO,

conversions, IPS and ATV.

This role included but was not limited to analyzing the business performance, staff and

partnership management, introducing new policies and procedures, reporting on trends and

competitor activity, website development and management, creating marketing strategies,

coordinating events and campaigns, and overseeing day-to-day online operations, sales and

administration.