Amanda Mita

Amanda Mita

With big brands on her resume, Amanda has a excellent track record of delivering great results to her clients


Cemoh Type

Marketing Manager

Location

QLD, Australia


Summary

From my corporate experience as a consultant, Head of Marketing and an executive team member for local, national and international companies, Amanda has done it all. She has been in the retail, health and fitness, logistics and food  FMCG sectors, and has developed and executed low budget to multimillion dollar marketing campaigns. Instrumental in orchestrating company strategies that encompass all facets of the business, Amanda brings exceptional skills and passion to her clients.  

Amanda has a positive, proactive and passionate nature combined with creativity and adaptability. A ‘hands-on’ and solutions focussed leader, Amanda has great interpersonal and communication skills, is always eager to develop new skills, and value teamwork in fast paced and complex environments. 

With 14 years marketing experience, Amanda is the person you are looking for to help businesses evolve and successfully achieve marketing and business objectives.

Experience

Krispy Kreme Australia & New Zealand

Chief Marketing Officer & Innovation Manager (2013 - current)

Created, implemented and managed all marketing initiatives, growing YOY sales by 45%

Redevelopment of digital business, resulting in a 100% increase in sales, reach and

conversion within 12 months

Created an integrated and effective social offering that enabled superior brand

engagement and communication

Expanded digital platform, improving e-commerce and digital capabilities to exceed

budget

Brand ownership, ensuring brand communication is consistent and of a high standard

across all facets of the business

$5M marketing budget control and management

Delivered an innovative annual product development plan, successfully launching 20+

new products per year

Initiated new product development process, improving product quality and sell through

Introduced new and improved ATL advertising, marketing-to-store communication and

store advertising procedures

Evaluated and reassigned service providers to improve outlay and for greater efficiency

Developed and implemented local store marketing strategy, introducing analytics,

reporting and budgeting

Executed new advertising and marketing policies and processes to reduce spending,

maintain brand control and evaluate activity

Executive leadership team member, contributing to the discussion and execution of overall

business strategies

Developed and maintained relationships and strategic alliances with suppliers, agencies

and internal and external stakeholders

Provided leadership, direction, coordination and support to direct reports, management

and staff in relation to brand, marketing, advertising and customer engagement

Planned, managed and executed Krispy Kreme store openings with local teams,

producing location specific advertising and event activity

International recognition for successful store openings and innovative marketing activities

Built a high performing marketing team of 6 direct reports, coaching and developing daily

Developed a deep understanding of the FMCG, F&B and P&C industries


National Pregnancy

Marketing Manager (2007 - current)

Monitored market trends and managed advertising and marketing activities, whilst working

closely with developers and designers creating new product ranges. Responsible for

managing relationships and sponsorship opportunities, developing campaigns, creative,

photography shoots, coordinating events, and the development and management of the e-

commerce site and all digital marketing facets including improving functionality, SEO,

conversions, IPS and ATV.


Transport and Logistics Service Provider

Business Manager (2006 - current)

This role included but was not limited to analyzing the business performance, staff and

partnership management, introducing new policies and procedures, reporting on trends and

competitor activity, website development and management, creating marketing strategies,

coordinating events and campaigns, and overseeing day-to-day online operations, sales and

administration.

Qualifications

Advanced Diploma in Visual Arts (1998)

Western Institute of Technology Taranaki

Key Skills

Brand Strategy, Digital Marketing, eCommerce, Marketing Strategy, Project Management

Key Industries

FMCG, Hospitality, Retail Trade