Summary
Seasoned Chief Marketing Officer and Business Development Executive with over 15 years of experience driving growth for global brands. Expert in digital marketing, brand strategy, and building high-performing teams. Proven track record of scaling startups and established companies through data-driven campaigns, innovative go-to-market strategies, and strong partnerships across international markets.
Experience
Genix Digital
Founder & CMO (2023 - current)
I am a Digital Marketer passionate about helping SMEs achieve their marketing goals in a smarter, more cost-effective way. With extensive experience in the digital marketing landscape, I leverage my expertise to craft customised solutions that get you the results you deserve.
Self-employed
Digital Marketing Consultant (2022 - 2023)
I worked with great companies in B2B, B2C and Ecommerce, helped them with devising digital marketing strategy, planning and implementation of different campaigns according to their goals and strategies using combination of social media channels, website, SEO, Google Ads, Email Marketing and more.
PlanRadar
Digital Marketing Manager (Contract) (2022 - 2022)
PlanRadar is a business-to-business (B2B) software company. Thousands of customers all over the world manage documentation, communication, task and defect management through the PlanRadar app. Recognized as an award-winning product for the construction and real estate industry. Over 120,000 users across 65+ countries are eliminating paperwork with PlanRadar.
My responsibilities:
Managing all B2B digital marketing activities through planning, implementation, budgeting, analysing and optimising all Digital Campaigns on Google, LinkedIn, Facebook, email marketing (Hubspot), database marketing, and performance marketing. Monitoring and optimising all organic channels like SEO, content marketing as well as website performance and UI/UX.
Rentokil Initial Australia
Digital Marketing Manager (2020 - 2022)
In Australia, the company operates under the brands Rentokil, Initial Hygiene and Ambius. The parent company Rentokil Initial plc, is one of the largest business services companies that employs over 52,000 colleagues across more than 87 countries.
My responsibilities:
- Managing all digital activities (B2B & B2C) for all 3 brands: Rentokil Residential / Commercial, Initial Hygiene and Ambius for APAC.
- Planning, implementing, analysing and optimising all Digital Campaigns on Google, Facebook, LinkedIn, YouTube and through EDMs.
- Analysing and monitoring performance KPIs using Google Analytics and Google Search console plus visualising data using Google Data Studio.
- SEO strategy planning and implementation through doing performance analysis, competitors analysis, gap analysis and keyword research.
- Planning and implementation of Digital Strategy
- Increasing brand awareness and market share in B2B / B2C space.
- Managing M&A (mergers and acquisitions) projects.
- Website UI/UX improvement
Accor
Digital Marketing Executive Manager (2019 - 2020)
Accor Hotels is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the single largest hospitality company in Europe and the sixth-largest worldwide.
My Responsibilities
Implementing digital marketing strategy and manage two hotel websites, including content and Managing Digital Marketing team for SEO/SEM, Content Marketing, Managing Facebook Ads, Managing 5 social Media channel, Implement & manage the budget and financial processing requirements for SEM, Campaign Reporting and analysis and much more.