Amy A
Copywriter
A former People and Culture Manager turned Content Writer who is passionate about all things people.
Summary
Amy is talented at taking a 30 minute conversation and turning it into professional yet personable content.
Bubbly and outgoing, she has always loved connecting with people and sharing their stories. As much as she loved working in HR; after becoming a mum in 2019, it made her completely rethink her career and what she wanted her life to look like. Amy took the plunge, quit her decade-long career in the legal profession and started freelancing in 2020.
After taking on all kinds of content writing and copywriting work, she found herself constantly drawn to her lifelong favourite topic: people. Amy loves working with start-ups, established business owners and corporate teams for authentic storytelling and showcasing what makes their business unique.
Experience
Around the Campfire
Content Alchemist (2020 - current)
Specialising in bios, corporate storytelling and web content for start-ups, helping clients to:
Form a genuine connection with potential customers from the very beginning.
Share authentic storytelling about their life, career journey and business.
Showcase their personality and uncover what makes them unique.
SoulAdvisor
Freelance Content Writer (2020 - current)
Profile writing: Interview practitioners and write their biography and service offerings for their profile.
Content writing: Newsletters, EDMs, nurturing sequences, blog writing, practitioner help centre guides and website content.
Education and training: Creating and facilitating educational content and webinars for practitioners and consumers.
People and Culture: Working with the CEO on projects and initiatives to build the virtual team culture.
Queensland Law Society
People and Culture Manager (2017 - 2020)
Responsible for managing all aspects of HR, leading a small team, creating and facilitating a broad range of workshops, and project managing HR and wellbeing initiatives for QLS staff and the Queensland legal profession.
Accreditation with Work180 in recognition of QLS's initiatives around flexibility, parental support, and pay equity.
Workplace gold accreditation with Mental Health First Aid (MHFA) Australia in recognition of QLS's wellbeing initiatives.
Rollout of the inappropriate workplace behaviours project to the Queensland legal profession.
Appointment as Secretary of the QLS Wellbeing Working Group, comprising law firm partners, HR managers, psychologists and solicitors.
Accreditation by the Australian Breastfeeding Association (ABA) as a breastfeeding friendly workplace.
Queensland Law Society
People and Culture Business Partner (2012 - 2017)
Responsible for managing day-to-day operations within HR including end-to-end recruitment, learning and development, payroll, coordinating the annual performance and remuneration process, and partnering with people managers on all aspects of HR.
Streamlining and moving archaic paper-based and time-intensive HR processes online including the annual performance process, onboarding and offboarding.
Project lead on the implementation of the HRIS Bamboo HR.
Project lead on redeveloping a new payroll process and moving to an external provider, resulting in a 50% cost saving.
Project lead on re-designing and re-writing all QLS position descriptions utilising the Mercer CED job evaluation system.
Working group lead on the development of QLS's employee value proposition and #workingatQLS Instagram campaign.
Winner of the 2016 QLS Innovation Incubator Award.
Queensland Law Society
People and Culture Coordinator (2009 - 2012)
Responsible for end-to-end recruitment for administrative and support roles, coordinating the onboarding and offboarding process, payroll administration, collation of HR metrics reporting, writing position descriptions, project support, managing internal communication on the intranet and collation of the monthly staff newsletter, QLS social club activities, and providing administrative support to the People and Culture Manager.
Qualifications
Practising Cert Program - HR Management & Services (2018)
Australian HR Institute
Graduate Certificate in Employment Relations (2013)
Griffith University
Bachelor of Business, Human Resources Management (2009)
University of Southern Queensland