Anastasia C

Develop and deliver strategic marketing campaigns which maximise the sales potential of Truckloads Coolangatta and increase traffic flow throughout the store.

Conduct promotions, from inception to completion, with regard to budget allocations and marketing strategy.

Comprehensive digital marketing management including social media (Facebook and Instagram), website (WordPress), and eDMs (Campaign Monitor).

Understand the value of insights and analytics and how to interpret Google Analytics and Domo reporting to deliver ongoing actionable insights.

Weekly sales analysis and review, with monthly reporting.

Support the delivery of the marketing budget process, both traditional and digital.

Intermittent use of InDesign, Illustrator, and Photoshop, as well as Easil.

Strong and effective verbal and written communication in maintaining strong relations with retailers and contractors/external stakeholders.

Development and execution of the annual marketing plan and budget with the goal of driving customer traffic and sales, including top to tail management of centre events, projects and activations.

Comprehensive digital marketing management including social media, website (WordPress) and eDMs (Mailchimp) in line with annual marketing plan.

Monthly sales analysis and review.

Monitor, measure and analyse customer traffic and adjust marketing activities accordingly.

Strong and effective verbal and written communication in maintaining strong relations with retailers and contractors/external stakeholders.

Strong capability in utilising Canva (design software).

Development and distribution of marketing materials to support sales function and enhance brand presence. Including but not limited to guides, brochures, flyers, banners, presentations, merchandise.

Coordination of marketing and business development activities as outlined in the marketing plan and as required. Including but not limited to product launches, trade shows, demonstration days and corporate hospitality events.

Involvement in the development of the annual marketing plan

Website content management including product updates, content writing for news/blogs, and page text improvement.

Full management and development of the digital marketing calendar including creation and scheduling of eDM and social media posts using the Zymplify platform.

Redevelopment and full oversight of the revamp of the Cubis Systems Australia website.

Heavy involvement in the execution of communications plan during the acquisition of another business.

Heavy involvement in marketing integration following acquisition of another business.

Full development and execution of the commercialisation of new products.

Content writing for news/blogs, case studies, website, social media, and eDMs

Basic to intermediate graphic design for digital and traditional channels, including the use of Adobe Photoshop, InDesign, and Illustrator.

Regular competitor analysis and adjusting marketing activities accordingly.

Sourcing appropriate channels of advertising to ensure maximum engagement and ROI.

Complete self-management of own workload.

Creation of practitioner catalogue advertising ensuring compliance with CHC guidelines.

Communicating and negotiating with the CHC as part of the advertising approval process for the strongest possible brand and product message.

Communicating all product, content and label changes for timely updating of websites, ensuring consistency with all printed marketing materials.

Involvement with creation and design brief of marketing and educational components of product launch to ensure a strong, consistent and regulatory compliant sales and marketing message, delivered according to quarterly sales briefings and/or launch date as required.

Cross functional communication with key internal and external stakeholders such as other internal teams, suppliers, agencies and customers.

Creation of all practitioner point of sale SKUs and management of the process of introduction, changes and deletions.

Management of practitioner SKU label introductions and changes.

Managing practitioner brand hard copy bimonthly magazine mailouts to practitioner databases for maximum engagement, timed accordingly to planning calendar.

Assisting in the creation and development of all materials and tools for practitioner education and training activities, including presentations, magazines, manuals, online learning tools, videos, podcasts, trade presenters, competitions, displays, point of sale, promotional and key trade material.

Creation of Facebook content (Metagenics ANZ) and eDM briefs.

Assisting with content creation and management of consumer facing Facebook page (Shake It Practitioner Weight Management Program).

Top to tail management of SKU label rebranding project.

Top to tail management of rebranding sub-brand practitioner program.

Involvement in creation of all marketing collateral with newly implemented program/partnership.

Involvement in branding strategy (including strategic projects, as well as brand book creation).

Use of Microsoft Dynamics CRM and Sharepoint.

Qualitative and quantitative analysis of data, market research, working in partnership with senior project directors, notetaking at focus groups, production of reports for stakeholders/clients, attention to detail when producing reports.

Ensure operational stability of the Springfield site, assist with marketing efforts (traditional and digital) surrounding promotion of the Springfield site and LT2 in general, assist with event management, obtain regular customer feedback from members and work towards member retention by frequent conversation with members, general administration, sales, and accountability duties, monitor company Facebook page.

Proficiency in HubSpot and Pipedrive CRM systems.