Andrea Oscar S
Brand Strategist
Marketing and Communication leader skilled in driving brand growth through digital strategies and creative campaigns.
Summary
Dynamic communications and marketing professional with over 4 years ofinternational experience across the United Kingdom, the United States, and Europe in Social Media, Content Management and Marketing & Communication Strategies.
Skilled at driving brand growth and commercial results through data-driven and creative social strategies. Known for a well- rounded approach to managing clients across diverse sectors, creating impactful campaigns, and leveraging cross-functional collaboration to ensure seamless project execution.
Experience
Accademia Artisti
Head of Marketing and Communication (2023 - current)
Leading the development and execution of digital and social media strategies boosting brand visibility and customers engagement across company's channels. I have successfully managed the Accademia Artisti online presence, significantly increasing engagement rates and brand awareness through strategically crafted and implemented content. In a year we reached a general grow rate of 31%.
Supervising the development of comprehensive resources for international clients, including tailored marketing campaigns designed to drive customer acquisition and enhance the overall customer experience.
Implementing data-driven improvements to enhance user engagement and track performance, refining the brand's digital footprint and presence within the industry.
Amarena Company
Head of Marketing and Communication (2022 - 2023)
Led social media and advertising campaigns for major brands such as Colgate, Jaguar, and Universal, focusing on enhancing brand engagement and market presence.
Managed Colgate’s national communication for Elmex, directed the launch of Jaguar’s new Land Rover, and executed the promotional rollout for Universal's film releases Super Mario and Megan. Oversaw the full lifecycle of each campaign, from strategic planning and creative development to performance analysis, ensuring a cohesive brand message and optimal reach across digital and offline channels.
Directed the launch of the new glo Hyper air, orchestrating both social media campaigns and event activations. Collaborated with prominent artists Lazza, Noemi, and Dardust to amplify reach and engagement, leveraging their influence to create memorable brand experiences and drive product visibility.
KuriU App (Powered By Amarena Company)
Creative Marketing Director (2022 - 2023)
Led the creation of KuriU from the ground up as Creative Director, shaping its brand identity, communication strategy, and managing all social media channels.
Successfully grew the app to 130,000 active users and 97,500 social media followers through cohesive content establishing a strong brand presence and engagement.
Managed strategic partnerships with major brands such as Amazon, Ferrovie dello Stato, and Autostrade per l’Italia, overseeing all communication efforts to align brand messaging and maximize engagement across joint initiatives.
Kikker
Marketing and Communications Manager (2021 - 2022)
Supported the development and execution of marketing and communication strategies to promote theater events, enhancing audience engagement through targeted social media and outreach campaigns.
Led the creative direction for theater shows, collaborating with directors and production teams to ensure cohesive visual and thematic elements that aligned with the theater’s brand.
Created promotional materials, including event posters, newsletters, and digital content, to attract target audiences and boost attendance. Managed social media channels, consistently growing followers and engagement by tailoring content to audience interests.
Analyzed campaign performance and provided strategic insights to optimize future initiatives, ensuring alignment with the theater’s mission and audience needs