Andrea U

Andrea U

Digital Marketing Strategist

A specialist in performance campaigns (SEM, SMM, PPC), her focus is to optimize the client's budget and improve results

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Summary

Andrea has seven years of experience in Digital Marketing in Branding and Performance Goals for B2C and B2B businesses.

She is a specialist in Facebook Ads and Google Ads (Search, Display, and YouTube), but Andrea has also experienced Linked In, Twitter, and Pinterest.

Having worked with brands such as Crocs, Jeep, Dodge, RAM, Peugeot, Hyundai, and Mazda in Andrea's home country of Colombia she has also had an experience with one of the biggest telecommunications brands in South America called Claro (comparative to Vodafone).

Andrea will help grow businesses through digital tools.

Experience

Crocs Colombia

Head of Digital (Freelancer) (2021 - current)

Management of PPC and SEM strategies for Crocs Colombia.

In charge of the creation, follow-up, and reporting of Digital Campaigns on Facebook Ads and Google Ads.

Working together with a creative team to make a decision on base to the data.

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Adbid Latinoamerica

Senior Consultant (2019 - 2020)

Management of digital equipment for three customer segments of Claro, a brand in the telecommunications industry.

In charge of:

- Creation of strategy with the objective of potential clients in the B2B and B2C sector

- Follow-up to the implementation of the proposed strategy for the achievement of the objectives.

- Achieve the digitization of customers with telephone plans of more than 35 years to encourage the use of e-commerce.

- Analyze business data to obtain relevant data applicable within the digital world

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