Angelica B

Developed and executed comprehensive digital marketing strategies across various platforms, leading to a 400% growth in brand performance. Conducted campaign analysis and optimization, achieving a 3-point improvement in ROAS. Collaborated with teams to ensure brand vision alignment and supported ATL strategies.

Aligned brand presence across Andean retailers and increased brand awareness by 11%. Implemented digital strategies and A/B testing for higher customer engagement and conversion rates. Executed successful digital campaigns contributing to a 35% increase in customer engagement.

Achieved a 20% improvement in campaign effectiveness through integrated media channel strategies. Developed Digital Media Plans for industry giants, resulting in a 25% increase in brand visibility. Led campaign analysis, ROI improvement, and stakeholder management for impactful strategies.

Optimized engagement rates for seasonal campaigns by 10% and increased the average ticket by 12%. Led Awareness and Performance campaigns, boosting productivity by 5% and achieving a 10% improvement in brand awareness. Leveraged various ad platforms to amplify brand visibility and engagement.

Managed cross-platform campaign implementations for key brands and achieved a 15% increase in campaign efficiency. Analyzed digital metrics for renowned brands, guiding key decisions and optimizing campaigns. Innovated digital media optimization strategies to improve conversion rates by 20%.

Managed Nestlé Mexico brand campaigns, improving overall Paid Social campaign efficiency by 15%. Prepared comprehensive campaign reports using Tableau, Excel, and PowerPoint. Developed brand objective proposals, increasing fan acquisition and engagement metrics by 22%.