Anna L
Marketing Manager
I assist organisations & individuals in reaching successful outcomes, including growing their brand awareness, audience engagement & profitability.
Summary
Over 14 years in marketing, brand management, and communications, servicing B2B and B2C space have refined my skills and knowledge by making it more audience-focused, effective, and engaging. My education and experience in coaching and facilitation have broadened my communication proficiency and kept it contemporary and compelling.
Producing high-profile communication and marketing campaigns for local (AUS) and international markets (US, UK, Canada, China, NZ) has given me the flexibility of working with diverse audiences and finding the appropriate channels and language style to communicate effectively with them.
I have organised and managed numerous physical and digital events, including B2B trade shows, customer appreciation sessions, seminars, conferences, webinars, and product launches to grow audience, brand awareness and enhance partnerships.
Supporting HR initiatives and staff development, I have championed internal communication, training, and engagement.
Professional, proactive, and ethical, I have effectively and successfully collaborated with diverse stakeholders, from frontline to senior management team, by building quality relationships to achieve common objectives.
Experience
New Life Design
Coach and Trainer (2018 - current)
Providing coaching and training services in effective communication, mindset and organisational leadership.
Launched 4 Courses (Communication Shift, Authentic and Effective Leadership, Evolve Pro-Personally, Mindset Shift).
Launched 3 new organisational group training programs (Effective & Collaborative Communication, Essential Keys to Leading Courageous Conversations, Self-Leadership for Organisational & Individual Success, Work-Life Balance for Performance and Success).
Conducted over 35 online training plus coaching group sessions on mindset and communication as part of my contribution to community.
Completed over 400 hours of individual coaching.
Championed ‘Be Well’ initiative to support staff development. and mental well-being in the organisational setting.
Led “Lunch & Learn” initiative to foster self-leadership mindset for frontline staff.
Comvita Australia
Brand Manager ANZ (2015 - 2020)
Planned and implemented high-impact brand communication initiatives and marketing strategies.
Communicated daily with 3-5 key B2B customers, sales team (5-10 people), senior management, suppliers, external agencies.
Developed new training and education materials for B2B customers and company employees.
Created content for digital and traditional communication channels and audiences.
Developed copy and edited various communication pieces and marketing materials and digital assets.
Communicated initiatives to the internal stakeholders in a consistent and effective manner to increase engagement and collaboration.
Partnered with PR, digital, creative, media or/and research agencies for product launches and seasonal campaigns.
Created and communicated monthly digital promotions to the internal & external stakeholders.
Engaged high profile speakers for professional presentations at the health care professional events and exhibitions.
Organised and exhibited brands and campaigns at trade events to grow brand awareness.
Implemented social media strategy and managed content throughout the relevant channels.
Managed marketing campaigns’ budget plus post delivered campaign analysis and reporting.
Integria Healthcare
Assistant Brand Manager (2009 - 2014)
Developed and executed MediHerb marketing plans, including multi-faceted campaigns, communication initiatives and events in 3 different markets, Australia, UK and USA.
Launched new products as part of the integrated and comprehensive campaigns.
Delivered consistent branding and message.
Managed digital media: social media, website content and regular EDMs.
Developed and produced new marketing collateral and updated existing literature.
Ensured regulatory and cultural compliance of the literature and educational activities.
Developed creative content and worked with creative agencies to deliver campaigns.
Wrote copy and edited various communication and marketing materials (e.g., editorials, press releases and marketing collateral).
Organised professional trade events (seminars, webinars and trade shows) in domestic and international markets; liaised with distributors, speakers; produced educational resources for the event.
Communicated objectives, progress, and results of campaigns to internal stakeholders.
Key Skills
Campaign Strategy Content Production Campaign Management Event Management Brand StrategyQualifications
Coach and Trainer (2020)
The Life Coaching College
Cert IV in Commercial Arts, Advertising (2011)
Commercial Arts Training College
Bachelor of Business, Marketing (2006)
QUT
Bachelor of Linguistics in Education & Training (2000)
Ural State Pedagogical University