Anup R
Marketing Manager
Experienced Marketing Professional Specializing in Q-commerce and Brand Management
Summary
Experienced Marketing and Online Operations Professional with over 16 years in Q-commerce, managing 50 restaurants and 8 brands across the UAE. Skilled in brand management, team leadership, and strategic operations within food and hospitality. Proven success in driving GMV growth, overseeing city metrics, and executing cross-functional projects to enhance UX, marketing, and customer performance. Adept at building strong customer relationships and executing campaigns across platforms like Zomato, Talabat, Deliveroo, and Uber Eats. Recognized for data-driven decision-making, strategic problem-solving, and advancing both team performance and business outcomes.
Experience
SFC Group- Abu Dhabi, UAE
Marketing & Operations Manager (2016 - 2024)
Accomplishments:
- Spearheaded strategic sales for SFC Group brands achieving monthly sales of AED 380k and GMV of AED 1.4M.
- Directed end-to-end brand and marketing communications with impactful campaigns.
- Established key partnerships with platforms like Talabat, Zomato, Deliveroo, and Uber Eats.
- Launched customer loyalty initiatives resulting in a 20% boost in customer loyalty.
- Developed and managed dark kitchen brands, optimizing supply, and increasing order volumes.
KRC International - Abu Dhabi, UAE
Brand Manager (2014 - 2016)
Accomplishments:
- Led strategic brand development achieving growth in brand equity and market share.
- Conducted market analysis for successful brand positioning.
- Fostered cross-functional collaboration for effective brand management.
- Identified and leveraged consumer trends, driving innovation and successful strategies.
- Utilized market dynamics knowledge to drive brand growth in the FMCG industry.
DDB Mudra Group- Bengaluru, India
Group Account Manager (2011 - 2014)
Accomplishments:
- Conceptualized and executed promotional campaigns to enhance customer experience.
- Ensured maximum brand visibility through social media and digital marketing.
- Implemented Marketing Communication Plan for product positioning.
- Coordinated marketing efforts for new outlet openings.
- Trained and monitored team performance for clients ING Vysya, Harman Kardon, Federal Bank, and more.
- Orchestrated cross-functional collaboration for innovative promotional campaigns.
Ramms India - Bengaluru, India
Retail Service Executive (2009 - 2011)
Accomplishments:
- Market research and consumer behavior analysis for FMCG brands.
- Innovated Retail Brand Identities through trend analysis.
- Directed strategic initiatives for ITC Personal Care.
- Optimized marketing strategies for clients including Tata Tea, Marico, Britannia.
- Developed targeted promotional campaigns based on segmentation.
- Integrated digital marketing initiatives for online-to-offline customer experiences.