Ardie W

I lead all marketing initiatives for the ARC Health Group, including brands ‘PD Warrior’, ‘Advance Rehab Centre’, and ‘ARCademy’. The role spans B2B and B2C audience-centred initiatives and health care.

Key Achievements:

• Lead high performing 13-person marketing team

• Drive growth across core products: 250% growth in revenue for online learning product

• 5000 ticket sales: Managed all acquisition and event production for an online conference, with 5000 attendees

I spearheaded the strategic direction of the SongDivision’s worldwide marketing initiatives, targeting growth across key markets; the Americas, UK and Europe, Asia-Pacific, and Australia-New Zealand.

Key Achievements:

• Drove USD $5+ Million in revenue: Using an integrated marketing strategy

• Positioned the brand as a global industry leader: SongDivision is now renowned in the B2B services sector, and a go-to event solution for Fortune 500 and top-tier clients

• Optimised client journey: Implemented processes that increase efficiency and impact of sales efforts, resulting in accelerated conversion rates and increased customer satisfaction

• Cultivated partnerships with renowned Fortune 500 clients: Collaborated closely with prominent industry leaders and high-profile companies including PwC, Google, Hard Rock International, Microsoft, Pfizer, Capital One and Coca-Cola

In my role as Marketing Director at QuiteLike, I led all facets of marketing, with a strategic focus on customer acquisition and driving substantial growth. My responsibilities included shaping and delivering the brand's messaging strategy, designing an efficient testing framework, and leading a strong acquisition plan that would pave the way for the brand's success.

Key Achievements:

• Delivered 1,000 sales within the initial 3 months: Orchestrated a high-impact marketing campaign that drove immediate results

• Launched a new meal kit brand in a saturated market: Navigated challenges to establish a strong presence and position the brand for long-term success

• Championed the brand and messaging strategy: Developed and executed a comprehensive brand and messaging strategy that resonated with the target audience

• Implemented a high-performance marketing strategy: Delivered a framework for achieving lasting results and substantial growth for the company

Led a six-person team in ongoing marketing strategy and web design for over 100 clients and projects at London-based agency Said Digital. Drove sales for the business, managed client relations and deliverables, and achieved consistently high performance. In this role, I expanded and scaled mid-level companies, and created strategies that would help pivot and drive sales.

Key Achievements:

• Launched an independent sportswear brand and scaled to $13 Million within 18 months

• Pivoted a brick-and-mortar retail brand to online, achieving consistent 23X ROAS

• Sold to, and managed 100+ clients and projects across UK, Europe, USA, Asia, Aus and NZ

• Qualified agency for ‘Preferred Meta Partner’ status due to consistent high performance

• Clients included West Ham United FC, Topshop, Boohoo, Sprayground, Freetrain

At the UK's leading disability equality charity, I managed a team responsible for digital marketing, measurement and reporting. I led key projects, including Mindful Monsters (award winning subscription based product), Disability Gamechangers and Support to Work.

Key Achievements:

• Led acquisition of 4,500 monthly subscriptions within 6 months. Ahead of target acquisitions, and under target CPA for a subscription based product

• Led acquisition of 7,247 sign ups, 242% of target for petition and donations campaign

• Improved conversion rates on all company websites through comprehensive CRO strategy

• Promoted to Head of Digital Engagement due to outstanding individual achievements

Awards:

• Best Paid Social Campaign | Performance Marketing Awards

• Finalist - Best Use of Digital | Institute of Fundraising - National Fundraising Awards

• Finalist - Most Creative Performance Marketing Campaign | PMAs

• Finalist - Best Use of Insight to Target a Specific Audience | MNT Awards

Responsible for managing an 11-person team for a UK-wide charity providing care, support and information to people affected by breast cancer. Oversaw the charity website and all digital channels including e-commerce platform, social media channels, digital advertising, mobile app and forum platform.

Key Achievement:

• Reached 12.9 Million people in one day through organic social media, the largest social media reach campaign for the organisation

• Affected major financial and strategic decisions as part of the Senior Leadership Team

• Promoted to Head of Digital role

Responsible for creating and implementing the digital marketing and social media strategies for Australia’s leading national body funding breast cancer research. Built and implemented campaign strategies for corporate partners, community fundraising and individual-giving campaigns. Responsible for aligning digital marketing efforts and managing online communities. Created and implemented social media campaigns to drive donations and fundraising.

Key Achievements:

• Drove $5 Million in donations and fundraising via digital marketing

• Raised $1.4 Million (76% increase YOY) and recruited 1,536 fundraisers (60% increase YOY) in a major campaign, after a downward trend in previous years

• Recruited 938 new hosts and over $450,000 in revenue through a new digital campaign

• Drove a 70% growth in reach across all social media channels

• Engaged 58 celebrities (unpaid), 426,000 social engagements, 12,000 users taking part, $120,000 revenue and 318% ROI in first social influencer campaign for a charity in Australia

• Reached 8.5M people (57% of Australian Facebook users) and engaged 684,000 people (19% increase YOY) during breast cancer awareness month

Head of Social Media at Bluewolf Australia, lead social analyst for Bluewolf Group Internationally and client and delivery manager for Vodafone. Reported on social media performance and conversation, identified relevant social trends, and delivered audience research-based solutions for marketing.

Key Achievements:

• Key client and delivery manager for Vodafone

• Created interactive social media dashboard and presentation for Dreamforce 2014 keystone event in San Francisco

Monitored social conversation and provided actionable insights for social and business strategies at OMD, the world's largest media network. Collaborated with marketing and business management teams for major brands across Australia and New Zealand. Conducted research and presented business pitches to acquire large clients. Social Researcher for the OMD Insights team, working with Australian and Worldwide Omnicom Media Group agencies. Provided social analysis, identified social influencers and reporting on social activity for various clients.

Key Achievements:

• Promoted to Senior Social Insights Executive in the OMD Insights team

• Won major business with McDonald's, GE, Tourism Australia, Domino's, Kmart, Sony Playstation, Fonterra

• Drove an 80% spike in positive sentiment for McDonald’s target market by producing the largest topic on social media the brand had ever seen

• Expanded services to Singapore and New Zealand

• London Olympics, Weight Watchers, Dulux, Kmart, and Telstra were among my clients for social media analysis and reporting

As the Social Community Manager for ARN's prominent radio stations and shows throughout Australia, my role was to enhance community engagement and growth across various digital platforms. I reported to the Network Content Operations Manager and executed strategies to bolster the online presence of our brands.

Key Achievement:

• Managed all social channels for the network’s major stations and shows (26 social pages)

• Drove substantial growth in followers and community engagement

• Enhanced brand visibility through engaging content and innovative online campaigns