Ashley L
Graphic Designer
Ashley loves everything design and has a strong interest in website design and mobile UI/UX.
Summary
Digital creator, visual storyteller, curious learner, ready to solve business problems by understanding user needs and improving user experience design.
Experience
PurpleLink
Web & Digital Designer (2020 - current)
Project 1: PurpleLink website redesign
• Brainstormed ideas, website layout design, and prototype to visualise the final outcome.
• Redesigned PurpleLink website, with the goal of improving SEO and services.
• Produced information architecture, wireframes, prototype, and build the website using WordPress Elementor.
• Conducted usability testing, obtained feedback, and iterate the design.
Project 2: NutraSmart
• Created a design system to support the growth of the eCommerce site.
• Designed mobile-first checkout experience to minimise checkout time.
Project 3: Earth Born
• Created a design system to support the growth of the eCommerce site.
• Designed mobile-first checkout experience to minimise checkout time.
Project 4: BLC Solutions
• Conducted user research and competitive analysis.
• Built the website using WordPress Elementor.
• Created digital visual elements such as iconographies, infographic.
Project 5: Nutra
• Built the website using WordPress Elementor.
• Created the layout design.
Project 6: Alpha Group
• Built the website using WordPress Elementor.
• Created the layout design.
Project 7: Sean Fine Art
• Built the website using WordPress Elementor.
• Created the layout design.
The Design Blocks
Freelance Designer (2019 - 2020)
Graphic design.
Built the website using WordPress Elementor.
Created the layout design.
Qualifications
Graduate Certificate in Design (2019)
Griffith University
Bachelor of Education (2017)
Queensland University of Technology