Astrid D
Chief Marketing Officer
Experienced Executive Leader | Strategy, Marketing, and Customer Experience
Summary
I am an executive leader and CMO with extensive experience in strategy, marketing, and customer experience. I've worked for large multi-national organisations through to start ups, across a number of different industries. I love building brands, businesses, and teams, however I'm particularly passionate about helping purpose-driven organisations amplify their impact.
I'm available immediately for a fractional CMO role.
Experience
Like Family
Chief Marketing and Customer Officer (2023 - 2024)
Led a team of 8 direct reports, developed growth strategies, and improved customer experience. Established a new team and improved employee engagement. Reduced customer acquisition costs effectively.
Christian Super
Chief Member Experience Officer (2018 - 2022)
Managed a team of 5 direct reports, achieved above-average net member growth, and improved member outcomes. Ranked second for customer experience among super funds in 2021.
GII3
Senior Marketing Consultant (2018 - 2018)
Led the re-branding project successfully within a tight timeline, demonstrating strong relationship-building skills.
Supatreats Australia
Head of Marketing & Menu (2016 - 2017)
Developed marketing and menu strategies, devised digital assets, and implemented marketing plans for franchises.
Craveable Brands
Marketing Manager, Oporto (2016 - 2016)
Managed Oporto-branded initiatives and collaborated with teams to deliver in-store projects.
McDonald’s Australia
Head of Menu Strategy (2015 - 2015)
Developed menu innovations, rationalization plans, and strategic partnerships to drive growth and operational efficiency.