
Aundrea W
Chief Marketing Officer
Experienced Marketing and PR Leader Specializing in Brand Growth and Partnerships
Summary
Award winning marketing and PR leader with a demonstrated history of success in Australia, the UK, UAE, Europe and USA.
With over 15 years experience in marketing and business strategy, Skilled in scaling businesses, growth marketing, PR, brand partnerships, influencer marketing, talent management, event marketing, and social media strategy.
Experience
Contractor, Sydney & Brisbane
Partnerships and PR Lead (2023 - 2025)
Led marketing efforts for Australian and global clients, managing teams and implementing strategies. Managed successful campaigns for startup brands including Victoria’s Secret, Darling Shine. Implemented PR strategies yielding organic media, press & influencer product placement.
No Standing, Sydney & Melbourne
Director of Partnerships (2022 - 2023)
Led a team of partnership experts to expand reach for clients, focusing on Web 3.0 projects. Secured press coverage and launched a sustainable agency driving more revenue. Key clients included Baresop, Shrapnel, Ethlizards, Blockchain Australia.
Reale, Sydney & Melbourne
Chief Executive Officer (2022 - 2023)
Led a global marketing agency focusing on influencer and content marketing across various industries. Managed a team across public relations, marketing strategy, social strategy, content creation, press and influencer campaigns, brand partnerships, and event activations. Handled a portfolio of global clients and talent across traditional and Web 3.0 projects.
Flourish Management, London UK
Managing Director (2017 - 2022)
Founded and directed the UK’s leading influencer and PR agency. Managed a team across execution, talent management, PR, content, and partnerships. Worked with global influencers and brands, achieving significant business growth and successful client collaborations.
I SAW IT FIRST, London UK
Marketing Lead (2017 - 2018)
Led the marketing team to launch a multi-million pound fashion brand into the mainstream UK. Managed a team across digital, PR, influencer marketing, and affiliate marketing. Managed sponsorship of key events and contributed to driving rapid business growth.
TVSN, Sydney
Marketing & Digital Product Manager (2016 - 2017)
Implemented digital and marketing strategies for the largest live television company in the Southern Hemisphere. Successfully delivered on marketing campaign goals and collaborated with graphic and creative teams.
Rodeo Show, Sydney
Styling & Sales Coordinator (2015 - 2016)
Womens customer stylist for an Australian Designer. Managed event coordination, trend forecasting, boutique management, customer rapport, and assisted in styling photo shoots and campaigns.
Isabel and I, Sydney
Founder, Director & Designer (2012 - 2016)
Showcased at New York Fashion Week and led a team across different functions of a fashion label. Designed and sold multiple pieces, maintained high ethical standards of manufacturing, and secured celebrity and influencer product placements.
KABUKU Public Relations, Sydney
Publicity & Promotions Coordinator (2010 - 2014)
Managed strategic publicity campaigns for arts, entertainment, and cultural sectors. Developed creative strategies, wrote press releases, liaised with media contacts, and oversaw campaign reporting and analysis.
Qualifications
Bachelor of Business; Events and Leisure (2013)
University of Technology Sydney