Benjamin P
Chief Marketing Officer
Strategic marketing leader with 15 years of experience in scaling high-growth companies.
Summary
Benjamin Preston is a strategic marketing leader with 15 years of experience in scaling high-growth companies. With a background in Financial Economics and an MBA from the University of Oxford, he has held key roles including Chief Marketing Officer at WeMoney and Head of Marketing at Cover Genius. He led significant user growth and brand awareness initiatives, developed marketing strategies, managed sizeable budgets, and drove partnerships with major companies. Benjamin has a proven track record in building and leading marketing teams, implementing growth strategies, and achieving impressive sales growth results. He is skilled in digital marketing, content creation, brand building, and strategic planning.
Experience
WeMoney
Chief Marketing Officer (2024 - current)
Charged with leading user growth, restructuring ad platforms, and increasing brand awareness. Developed marketing and growth strategies for significant YoY business growth while reducing acquisition costs.
Cover Genius
Head of Marketing - APAC (2019 - 2024)
Built and led a marketing team, developed digital strategies, and achieved substantial sales growth. Secured partnerships with major companies and grew brand awareness through content, PR, and events.
Koh
Head of Growth (2018 - 2019)
Established growth marketing function, supported company rebranding and UK market entry. Successfully launched various marketing channels and exceeded ROAS targets.
ViaHero
Head of Growth (2017 - 2018)
Implemented various marketing programs, driving significant sales increase, brand mentions, and keyword rankings. Successfully launched new markets and achieved high engagement rates.
American Express
Manager (2011 - 2015)
Managed brand marketing, acquisition, sales, and technology investments to drive digital growth. Collaborated across teams to sell financial products and increase transaction volume.
Opzi (Y Combinator)
Growth & Marketing Lead (2010 - 2010)
Oversaw marketing and business development, supporting initial product launch and seed capital raise through content marketing, SEO, and website UX.