Binoy B
Digital Marketing Manager
Experienced Marketing Professional with Expertise in Healthcare Marketing & Digital Strategies
Summary
Binoy Bhaskar is a results-driven Marketing Professional with expertise in developing and executing marketing strategies across various sectors, including healthcare and pharmaceuticals. Skilled in digital marketing, team collaboration, project management, product launches, and customer insights. Experience in brand management, strategic leadership, and market research. Holds an MBA in Marketing and a Bachelor of Pharmacy. Recognized for innovative contributions and award-winning marketing initiatives.
Experience
Healthcare Consulting
Digital Marketing Manager (2024 - current)
Developed digital marketing strategies, managed content creation & SEO optimization, and utilised data-driven marketing to increase lead generation by 40%. Managed campaigns resulting in organic traffic growth and improved search rankings. Led successful multi-channel campaigns.
Quinlan Consultancy Australia
Marketing Project Manager (2023 - 2024)
Demonstrated proficiency in diverse project management for various industries. Collaborated with web developers to meet client expectations. Identified and resolved project issues efficiently.
Glenmark Pharmaceuticals
Marketing Manager (2015 - 2023)
Boosted internal business contribution, achieved growth in Middle East market, and led successful product launches generating substantial revenue. Strategic budget planning, market research, and customer insight utilization. Led digital marketing efforts, go-to-market strategies, and product launches.
Cipla Limited
Brand Manager (2009 - 2015)
Managed marketing operations for brands in India, introduced data-driven initiatives to expand market share, and achieved significant sales growth. Developed brand strategies, executed advertising campaigns, and reported on brand performance. Supported sales enablement and product launch coordination.
Samarth Lifesciences
Sales Representative (2008 - 2009)
Established customer relationships, launched a new cardiology drug leading to sales growth. Engaged customers in activities to drive sales.