Summary
Visionary Creative Director specialising in brand innovation, team leadership, and impactful campaigns. Experienced in brand development, digital marketing, and cross-platform content creation. Key accomplishments include boosting revenue through rebranding, strategic cost reductions, and product launches. Skilled in managing teams and driving brand awareness. Proficient in Adobe Creative Suite, Microsoft Office, Final Cut Pro, Logic Pro, and Shopify.
Experience
Arbors Records
Vice President (2022 - current)
Led business process overhaul resulting in 30% cost reduction. Managed A&R, product design, and marketing strategies. Developed innovative digital marketing boosting brand visibility by 40%.
BottomLine Inc.
Chief Creative Officer (2015 - 2021)
Managed and mentored a team, leading to a 25% increase in brand awareness. Spearheaded a rebranding initiative, increasing campaign response rates by 21-61%. Launched an e-commerce platform driving a 35% growth in sales. Implemented operational improvements saving over $500K annually.
priceline.com
Creative Director (1998 - 2001)
Directed brand identity development for an e-commerce company. Managed high-impact multimedia campaigns with a $2M budget. Led a team of 16 designers aligning creative solutions with business objectives.