Bridgette C
Marketing Strategist
Experienced Marketing Strategist & Product Marketer Specializing in Compelling Storytelling & Customer-Centric Strategies
Summary
Bridgette Campbell is an experienced marketing strategist and product marketer with a focus on storytelling, technology, and customer-centric strategies. In her current role as Director of Strategy, she oversees revenue growth, client marketing strategy, and product development for agencies including The Marketing Lab, Propellr, and Choose Local. Bridgette's key achievements include delivering successful go-to-market strategies, leading cross-functional teams, and increasing revenue by 320%. She has a Bachelor of Communications and a Bachelor of Journalism from The University of Queensland.
Experience
The Marketing Lab | Propellr | Choose Local
Director of Strategy (2020 - current)
Responsible for revenue growth, client marketing strategy, and product development. Key achievements include delivering successful go-to-market strategies for clients like Telstra and Microsoft, leading cross-functional teams, and increasing revenue by 320%.
Walker Crips Group
Brand and Communications Manager (2016 - 2019)
Headed up the Group Brand and Communications department, responsible for corporate communications, media relations, and marketing strategy. Managed the brand team, launched new products, and ensured compliance with reporting requirements.