Brooke B

Brooke B

Digital Marketing Manager

Brand storytelling ignites Brooke's creative approach to omni-channel marketing. She can help with marketing strategy, digital, copywriting & media.

27 days QLD, Australia Cemoh since March 2022
Cemoh Profile

Summary

Creative direction for website builds from inception to delivery. Design ideation, information architecture development, site planning, developer liaison, page builds, digital marketing integration ongoing analysis and improvement delivering revenue growth

Developing, executing, and evaluating integrated communications, marketing and digital strategies in a change environment

Managing teams, stakeholder and client relationships, events and projects

Compelling copy writing and editing

Establishing and managing social media channels, building online communities

Managing public relations and securing media coverage

End-to-end development and delivery of digital marketing strategies and tactics, including SEO, SEM, lead generation, digital content creation and email marketing campaigns

Digital and graphic expertise: Open Cities, Open Text, WordPress, Shopify, Drupal, Squiz Matrix, Adobe Creative Cloud (InDesign, Illustrator and Photoshop), Moz SEO, Monday, Salesforce, Google Analytics and Search Console, Mailchimp, Campaign Monitor

Experience

City of Gold Coast

Digital Communications Officer (2020 - 2021)

This contract supported the web transformation of Australia's second-largest regional council. Over

3500 web pages were reviewed, 400 internal stakeholders were consulted, and almost 2000 pages

were built in the new Open Cities platform. The role helped ensure the delivery of effective

communication, information, customer service and promotional capabilities for the City of Gold

Coast in accordance with industry best practice and the City's Web Standards and

Communication Guide.

Stakeholder engagement

Website page builds and content updates

Quality assurance

Content production using plain English

principles

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FINEPRINT co

Group Marketing & Communications Manager (2019 - current)

This temporary contract led a period of significant expansion with two new FINEPRINT co retail stores

opening, St Barts HQ opening and numerous events (BMW launch, Cire Trudon launch, Ken Done, Goompi Ugerrabah and Kathrin Longhurst exhibitions). Over this time, the group experienced an exponential increase in revenue, brand recognition and significant media coverage. The contract managed the Digital Manager, Brand Manager, Graphic Designer and Marketing Coordinator.

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Get Set for the Games

Marketing Communications & Digital Officer (2017 - 2018)

This contract managed senior stakeholders; digital, print, and social campaigns, external agencies;

social media channels and digital assets to support community readiness and travel demand

management for the Gold Coast 2018 Commonwealth Games. On a day-to-day basis I:

Managed a campaign budget of $300,000

Provided high-level stakeholder management and community engagement across the Get

Set partnership with GOLDOC and State Government

Developed and delivered communication strategy, engagement plans, campaign plans and key messages for the project

Briefed media buyers and creatives and managed budget allocations through City's procurement processes.

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JUMP! Swim Schools

Digital Marketing & Media Manager (2016 - 2017)

Developed and implemented JUMP!’s Take the Plunge 2016–17 Strategy in an incredibly fast-paced environment while leading and managing people, projects and budgets to meet challenging deadlines.

Successful implementation of this strategy contributed to:

Over 100 new franchise agreements signed in 12 months, a franchise sales revenue in excess of $15 million dollars

Enrolments almost tripling from 6000 to 17,000 little swimmers

Media coverage with an ad value of over one million dollars

Digital transformation across JUMP!

Website traffic tripling organically since April 2016, an increase of 320%

A slew of industry awards, including Emerging Franchisor of the Year (Winner)

Brand infrastructure: Social Media Code of Conduct, Media Response Policy, Seasonal

Marketing Plans, Social Media Plans

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National Climate Change Adaptation Research

Knowledge Communicator (2012 - 2013)

Managed internal staff and an external team of marketing, IT, editing and design contractors, procurement and budget

Managed media relations, events, publicity and promotions

Wrote, edited and disseminated knowledge products such as material for the web, research publications, factsheets and reports, media stories, social media, video and seminars

My last two months at NCCARF saw over 70 research projects coming down the line in a change

environment, with an international conference, launches at Parliament House and a national

seminar series. I managed production workflow to meet our key deliverables, which included the

publication and promotion of over 90 publications.

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Ergon Energy Cairns

Digital Producer/ Communication Consultant (2011 - 2013)

Powersavvy was a community engagement project working to significantly reduce overall dieselpowered electricity demand in some of the most remote parts of Ergon’s distribution area—the

Torres Strait, Gulf and far west Queensland communities. It resulted in energy savings of 17.5%

across the Torres Strait. The powersavvy digital marketing and advertising campaign collected the

Bob Hale Prize for Best Campaign Across All Media (print, radio, TV, web and multimedia) at the

Queensland Multimedia Awards in Nov 2011

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Gold Coast City Council

Project Communication Officer (2011 - 2011)

This position promoted sustainable transport, transport partnerships and transport funding

opportunities and garnering stakeholder and community support for transformational change.

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Jolokia

Freelance Marketing Consultant (2009 - current)

Drive brand recognition and revenue growth for a variety of clients such as Ballandean Estate

Wines, Ergon Energy, The Granite Belt Art & Craft Trail, Hope’s Relief, Skyline Landscape Services,

Uncorked and Cultivated and Macron Music.

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Sustainable Tourism Cooperative Research

Publishing Manager (2008 - 2010)

Building and leading a communications team of three editors, graphic designer, publishing assistant and a writer.

Managing an annual marketing budget of $500,000.

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Crowther-Blayne and Associates

Managing Editor (2005 - 2007)

I managed a team of five and the production of over fifty magazine titles at Crowther-Blayne.

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Key Skills
Search Engine Optimisation (SEO) Digital Marketing Copywriting Brand Strategy Marketing Strategy
Qualifications
Postgraduate Certificate Editing & Publishing (2004)

University of Southern Queensland

Key Industries
Government & Public Administration Retail Trade Tourism & Travel