City of Gold Coast
Digital Communications Officer (2020 - 2021)
This contract supported the web transformation of Australia's second-largest regional council. Over
3500 web pages were reviewed, 400 internal stakeholders were consulted, and almost 2000 pages
were built in the new Open Cities platform. The role helped ensure the delivery of effective
communication, information, customer service and promotional capabilities for the City of Gold
Coast in accordance with industry best practice and the City's Web Standards and
Website page builds and content updates
Content production using plain English
Group Marketing & Communications Manager (2019 - current)
This temporary contract led a period of significant expansion with two new FINEPRINT co retail stores
opening, St Barts HQ opening and numerous events (BMW launch, Cire Trudon launch, Ken Done, Goompi Ugerrabah and Kathrin Longhurst exhibitions). Over this time, the group experienced an exponential increase in revenue, brand recognition and significant media coverage. The contract managed the Digital Manager, Brand Manager, Graphic Designer and Marketing Coordinator.
Get Set for the Games
Marketing Communications & Digital Officer (2017 - 2018)
This contract managed senior stakeholders; digital, print, and social campaigns, external agencies;
social media channels and digital assets to support community readiness and travel demand
management for the Gold Coast 2018 Commonwealth Games. On a day-to-day basis I:
Managed a campaign budget of $300,000
Provided high-level stakeholder management and community engagement across the Get
Set partnership with GOLDOC and State Government
Developed and delivered communication strategy, engagement plans, campaign plans and key messages for the project
Briefed media buyers and creatives and managed budget allocations through City's procurement processes.
JUMP! Swim Schools
Digital Marketing & Media Manager (2016 - 2017)
Developed and implemented JUMP!’s Take the Plunge 2016–17 Strategy in an incredibly fast-paced environment while leading and managing people, projects and budgets to meet challenging deadlines.
Successful implementation of this strategy contributed to:
Over 100 new franchise agreements signed in 12 months, a franchise sales revenue in excess of $15 million dollars
Enrolments almost tripling from 6000 to 17,000 little swimmers
Media coverage with an ad value of over one million dollars
Digital transformation across JUMP!
Website traffic tripling organically since April 2016, an increase of 320%
A slew of industry awards, including Emerging Franchisor of the Year (Winner)
Brand infrastructure: Social Media Code of Conduct, Media Response Policy, Seasonal
Marketing Plans, Social Media Plans
National Climate Change Adaptation Research
Knowledge Communicator (2012 - 2013)
Managed internal staff and an external team of marketing, IT, editing and design contractors, procurement and budget
Managed media relations, events, publicity and promotions
Wrote, edited and disseminated knowledge products such as material for the web, research publications, factsheets and reports, media stories, social media, video and seminars
My last two months at NCCARF saw over 70 research projects coming down the line in a change
environment, with an international conference, launches at Parliament House and a national
seminar series. I managed production workflow to meet our key deliverables, which included the
publication and promotion of over 90 publications.
Ergon Energy Cairns
Digital Producer/ Communication Consultant (2011 - 2013)
Powersavvy was a community engagement project working to significantly reduce overall dieselpowered electricity demand in some of the most remote parts of Ergon’s distribution area—the
Torres Strait, Gulf and far west Queensland communities. It resulted in energy savings of 17.5%
across the Torres Strait. The powersavvy digital marketing and advertising campaign collected the
Bob Hale Prize for Best Campaign Across All Media (print, radio, TV, web and multimedia) at the
Queensland Multimedia Awards in Nov 2011
Gold Coast City Council
Project Communication Officer (2011 - 2011)
This position promoted sustainable transport, transport partnerships and transport funding
opportunities and garnering stakeholder and community support for transformational change.
Freelance Marketing Consultant (2009 - current)
Drive brand recognition and revenue growth for a variety of clients such as Ballandean Estate
Wines, Ergon Energy, The Granite Belt Art & Craft Trail, Hope’s Relief, Skyline Landscape Services,
Uncorked and Cultivated and Macron Music.
Sustainable Tourism Cooperative Research
Publishing Manager (2008 - 2010)
Building and leading a communications team of three editors, graphic designer, publishing assistant and a writer.
Managing an annual marketing budget of $500,000.
Crowther-Blayne and Associates
Managing Editor (2005 - 2007)
I managed a team of five and the production of over fifty magazine titles at Crowther-Blayne.