Candice G
Content Strategist
Experienced Content Strategist who adopts your brand’s tone-of-voice with ease to resonate with your target audience.
Summary
Candice has over a decade of experience crafting copy for lifestyle clients to raise brand awareness and boost revenue. She loves working with clients to formulate a tailored content strategy to deliver results. From short-form copy such as social media, eDMs and catchy website headlines to longer-form blog posts, award submissions, press releases and marketing collateral, Candice has the unique ability to effortlessly adopt your brand’s tone-of-voice to engage and inspire your target market.
Experience
Coral Homes
Communications Advisor (2021 - 2022)
Writing content for blogs, social media, eDMs and media releases to promote www.coralhomes.com.au
Writing the award-winning 20,000-word submission for the 2021 HIA Professional Major Builder Awards
Writing and editing an external customer-facing magazine
Crafting advertorial copy for external partners, such as Queensland Homes, InFocus & At Home magazines
Assisting with property styling of display homes and in-house events
Working with clients to create customer testimonial videos, drafting runsheets and briefing videographers
Cue Media
Content Creator (2017 - 2018)
Creating a content strategy for the website relaunch of digital marketing agency, www.cuemedia.com.au
Crafting SEO-friendly web copy, blogs and social media to improve Google rankings and boost revenue
Gold Coast Bulletin
Real Estate Editor (2016 - 2017)
Editing the Gold Coast Bulletin’s glossy real estate magazine
Writing stories about luxury residential properties for sale, House of the Week features & real estate agent Q&A’s
Editing work of two direct reports
Liaising with photographers to shoot imagery of homes and talent
Liaising with graphic designers to lay out magazine pages using InDesign software
Adapting print stories into digital content to feature on realestate.com.au
Professional Public Relations
Copy Manager (2016 - current)
Communicating Indooroopilly Shopping Centre’s $450M redevelopment via custom content creation
Managing and writing content for social media channels, press releases and a coffee-table book
Speechwriting for Vogue magazine’s Editor-in-Chief
Managing influencer events, celebrity appearances, in-centre activations and fashion shows
Liaising with media to gain exposure
Key Skills
Social Media Management Website Development Content Production Digital Marketing CopywritingQualifications
Master of Journalism (2002)
Bond University
Bachelor of Business Management (Marketing) (2000)
The University of Queensland