Carin R
Digital Marketing Strategist
Experienced Journalist and Editor with SEO Expertise and Analytical Skills
Summary
A dynamic journalist, editor, and communications professional with 20 years of experience. Strong background in SEO content creation, media engagement, and editorial strategy. Versatile writer and editor with exceptional critical thinking and analytical skills. Experienced in SEO-driven content production, content management, and media relations. Proficient in Adobe Suite, InDesign, Mailchimp, WordPress, Drupal, MS-Office, and G-Suite. Skilled in converting data into effective written content.
Experience
The Aura Post
Owner and Editor (2024 - 2025)
Owned, edited, designed, and published a local print and digital newspaper. Responsibilities included layout in InDesign, photography, SEO content writing, social media promotion, and community engagement.
Keypath Education
Senior SEO Content Producer (2023 - current)
Create optimised education-focused content for partner universities in the APAC region. Manage SEO strategy, content plans, online academic journals, and media campaigns. Collaborate with cross-functional teams and university stakeholders.
Sunshine Coast Council
Speechwriter (2019 - 2023)
Prepared speeches, media notes, and optimized online messaging for the Mayor's office. Aligned content with SEO keywords for visibility.
Ingredior
Content and Media Manager (2019 - 2020)
Improved online presence through effective SEO keyword usage. Prepared online and offline content for infrastructure and finance clients.
Motley Fool
Finance Journalist (2018 - 2018)
Responsible for researching and writing finance articles for the Motley Fool website. Implemented optimization best practices to drive site traffic.
Covert Words
Journalist, Media Specialist, and Advisor (2015 - 2018)
Provided journalistic and media relations advisory services as a sole trader for various clients.
Brisbane's Economic Development Board
Senior Media Advisor/Speechwriter (2012 - 2015)
Senior communications advisor for a large-scale Government organization. Prepared publications, marketing collateral, and speechwriting.
National ABC and News Limited Publications
Freelance Journalist (2011 - current)
Researched, written, and edited stories for various platforms. Crafted SEO-rich content for online visibility and engagement.
Queensland University of Technology
Sessional Academic (2009 - 2016)
Tutored and lectured in various communication subjects at QUT.
Queensland Rail
Communications Specialist (2009 - 2010)
Developed an understanding of the rail industry through marketing and communications roles. Engaged with staff and toured rail facilities.
City Super
Marketing and Communications Manager (2007 - 2009)
Managed a communications and marketing team. Developed strategies, operational planning, segmentation, and created various marketing materials.
News Limited
Journalist (2004 - 2011)
Worked as a staff journalist and contractor. Contributed to marketing and communication roles between staff reporter positions.
Bundaberg News-Mail/APN
Journalist (2003 - 2004)
Worked as a journalist for a local newspaper.
The Canberra Times
Intern Reporter (2001 - 2003)
Interned as a reporter for The Canberra Times.