Caroline J

I am a creative marketing executive with a passion for innovative design and thinking outside the box. | have a strong desire to succeed, the ability to learn quickly and a strong technical engineering / manufacturing background. | have worked within a B2B manufacturing environment for over 25 years. | have an extremely high understanding of manufacturing processes, product development, the 828 channel to market including wholesalers, distributors, agents, and direct customers ensuring delivery of a consistent

brand message across all product divisions and business.

KEY SKILLS AND EXPERIENCE

Brand Management

• Extensive experience in brand management across diverse regions, including Australia, New Zealand, China, Southeast Asia, North America, and the Middle East.
• Proficient in developing, managing, overseeing, and executing marketing strategies tailored to different regions.
• Skilled in generating and researching various initiatives to enhance brand awareness across multiple regions.

Marketing Strategy and Execution

• Develop, manage, oversee, and execute brand strategy.
• Develop, manage, and oversee marketing strategies and calendars of activities across multiple regions.
• Develop, manage, and oversee marketing strategies for local activities in conjunction with key stakeholders, senior management, sales teams, and industry groups.
• Design, create, execute, and implement marketing deliverables to ensure brand consistency.
• Develop, manage, and execute sales promotion activities, including product launches, email campaigns, social media, brochures, flyers, websites, and trade events.
• Plan, coordinate, and implement distributor marketing support activities.

Team Management and Collaboration

• Oversee marketing team activities and provide assistance in setting priorities.
• Liaise effectively with key stakeholders and senior management.
• Collaborate with publishers, agencies, graphic designers, and web developers.

Technical Skills and Expertise

• Manage, collate, and execute technical documents required for major projects.
• Ensure data integrity on ERP systems, catalogs, and websites.
• High level of proficiency in market research, customer profiling, competitor analysis, and analytics.
• High level of proficiency in copywriting and writing press releases, case studies, social media posts, product descriptions, web pages, and other marketing deliverables.
• Extremely high level of proficiency in design programs, including Adobe Creative Suite, CAD, SolidWorks, WordPress, Canva, and CMS websites.
• Extremely high level of computer literacy in Microsoft Office, SharePoint, Dynamics, Salesforce, Knak, Wrike, and Google Analytics.

Budgeting and Planning

• Creation, management, and implementation of annual marketing strategy and budget.
• Development and implementation of quarterly marketing strategies in alignment with Field Sales Managers, Product Management, and corporate business strategy.

Industry Knowledge

• High level of knowledge in B2B, engineering, manufacturing, electrical, product management, construction, commercial, project management, and printing industries.
• Ability to photograph products in application for use in catalogs and other marketing deliverables.