Cass G

Cass G

Marketing Manager

Marketing all-rounder with over twenty-five years of experience in the advertising, printing, graphic design, editing and copywriting industries.

New marketing consultant Joined December 2022
Cemoh Profile

Summary

Cass's experience spans a broad range of skills and industries. She has worked for advertising and design agencies, CQU University, Capricornia Newspaper, and private businesses.

In addition to her marketing skills, Cass also has experience in editing academic articles, newspaper content, advertising, and promotional text, and non-fiction and fiction works. She has designed and run social media campaigns and also has experience with article writing. She is also highly skilled in graphic design.

She is a published author with multiple award-winning fiction works published with Pan Macmillan Australia and Soul Mate Publishing, New York. She is highly proficient in Word, Google docs, Adobe Photoshop and Illustrator, proficient in Zoho and able to quickly learn new systems.

Experience

RealtyOne Real Estate

Personal Assistant (2022 - 2022)

Duties included:

Learning Eagle CRM program and Info Express (lead generation program) within one month of starting.

Administration, taking phone calls, setting up appointments, invoicing.

Attending professional development meetings.

Organising the internal business structure and workflow of the business from initial lead enquiry to qualifying and filtering leads as well as collating and sorting information (physical and digital).

Management of promotions/advertising (for houses) and sitting in on business meetings at an organisational level.

Real estate agent duties which included:

Client contact - via phone/in person.

Taking photographs of houses for sale.

Completing Form 6 (Residential Sales form).

Completing contracts for residential sales.

Greeting clients when coming in to the office.

Liaising with other real estate agents and rental agents.

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Plenacura

Marketing Lead (2022 - 2023)

Duties included:

Design and creation (including graphics and copywriting) for social media, advertisements, articles, brochures, flyers, banners and other merchandise, both physical and digital.

Editing in-house materials as well as promotional materials.

Sourcing informative and industry relevant articles for reposting on social media.

Creating and refining a marketing strategy including social media strategies.

Management and creation of social media posts for the company on LinkedIn, Instagram, Twitter, Facebook and Youtube.

Corporate branding including the creation of a style and social media guide. This also included creating branded stationary and social media banners.

Creation of hardware spec sheets for distribution to retailers.

Event planning and organisation.

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Brandeer

Freelance Graphic Designer/Editor (2010 - current)

Duties include:

Adobe Photoshop graphic skills for images.

Adobe Illustrator set-up/creation for brochures.

Editing across a variety of organisations/platforms.

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Central Queensland University

Marketing - Community Relations (2004 - 2005)

Duties included:

Checking CQU course materials for errors/omissions.

Liaising with printers to ensure a steady supply of materials.

Communicating with lecturers over course materials.

Attending internal meetings with Community Relations Unit, Academic staff and community leaders.

Communicating and disseminating information to the public through over-the-counter contact.

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Central Queensland University

Graphic Designer - Publishing Unit (2001 - 2001)

Duties included:

Liaising with Printing Unit staff, Publishing Unit staff and Distance Education Unit staff.

Editing publication materials for CQU students across a wide range of courses.

Re-creating engineering drawings for CQU engineering course students.

Graphic design for CQU education materials ensuring Australian Standards were met in all aspects.

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Central Queensland University

Editor - Distance Education (2000 - 2001)

Duties included:

Liaising and communicating with CQU lecturers and printing unit staff, attending meetings.

Editing academic papers submitted by lecturers as part of their tenure.

Editing CQU Distance Education Unit materials (study materials as well as brochures and booklets).

I performed this role interchangeably with the Graphic Design role in the printing unit.

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Central Queensland University

Graphic Designer - Printing Unit (1999 - 2000)

Duties included:

Liaising and co-ordinating with lecturers, staff at CQU, printing and publishing unit staff and external contractors.

Answering phone calls from staff and lecturers.

Graphic design including: Business cards, flyers, brochures, internal documents for Central Queensland University and its staff and students, while ensuring Australian Standards were met and CQU's brand identity remained consistent.

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Advertising & Design Agency

Administration/Graphic Designer (1993 - 1999)

Assisted in the day-to-day running of the Agency. Duties consisted of account management, phone answering, client contact, graphic design, logo and brand identity creation, editing, liaising with printers and other industry professionals.

Worked with Beef Australia, Little Athletics Australia, Rockhampton City Council, Rockhampton Art Gallery and local businesses.

Left to pursue a Bachelor of Arts.

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Key Skills
Social Media Strategy Content Production Copywriting Graphic Design Market Research
Qualifications
Bachelor of Arts (2002)

Central Queensland University

Key Industries
Health Care & Social Assistance News, Information, Media & Telecommunications