Catherine G
Copywriter
As a writer of all trades, Catherine uses words to tell your story in a way that highlights your strengths and focuses on your growth.
Summary
As a former practicing Solicitor, Catherine has developed the ability to tailor her verbal and written communication methods to accommodate the variety of audiences she engaged with throughout the progression of a claim. Juxtaposed with this, however, is the client-based communication she delivered on a daily basis that required her to explain legal concepts and points of law to individuals at length, in an easily comprehensible manner. Across both methods of communicating, it was essential to draft content and advices in a subtly persuasive manner that told a story in line with the client’s current and future goals.
In terms of her ability to provide purpose-fit commercial content, Catherine has drafted tender submissions and suitability statements for local and state governments, advertising and marketing content in addition to all aspects of branding content.
A well-spoken, energetic, confident, and personable type of person, you can rely on Catherine to work efficiently, independently and as part of a broader team.
Experience
4Front Consulting
Managing Director/Writer (2021 - current)
As a lawyer turn writer, Catherine is here to write high quality, SEO friendly content on a topic of your choice. Traditionally, her days are filled all the weird and wonderful writing tasks a person could imagine.
From blogs, business proposals, tender responses, and more, each day brings with it a fresh opportunity to incorporate creativity and problem solving to complete the tasks she loves. Catherine is open to all opportunities and look forward to working with you to create content you love.
Wolff Energy Solutions
Development Manager (2015 - 2021)
From the founding days of Wolff Energy Solutions, a key aspect of Catherine's role required her to draft tender submissions and suitability statements for local and state governments, advertising and marketing content in addition to all aspects of branding content. To successfully complete this, she applied her transferable research and analytical skills to identify to requirements of tender or audience, in addition to the commercial goals of the client.
In terms of marketing, Catherine also contributed to the identification of new business opportunities and developed advertising campaigns while identifying areas of growth within the business and market.
Key Skills
Search Engine Optimisation (SEO) Content Production Copywriting Email Marketing Market ResearchQualifications
Masters of Business Administration (MBA) (2021)
Central Queensland University
Certificate of Legal Business Skills (2020)
College of Law
Graduate Diploma of Legal Practice (2020)
College of Law
Bachelor of Law (2016)
University of Southern Queensland