Charlie S

Chief Marketing Officer

Charlie loves problem solving and creating sharp, creative campaigns that deliver results.

Victoria, Australia

Summary

Renowned marketing guru Seth Godin said about becoming a marketer: “Go find a charity that you care about and raise $10k for them”

That’s exactly what Charlie Syme did, only it was $50m for Oxfam Australia. Since then he’s been helping great brands like B Lab, Swinburne and Transpire to elevate their work with simple, impactful marketing – and having a blast while doing it.

Charlie loves telling great stories, working with great people and and getting fired up over important stuff.

Experience

CI&T

Head of Marketing (2021 - 2023)

B2B Marketing in the hyper competitive technology services sector

Marketing Manager (2020 - 2021)

Launched a new SaaS offering for the energy sector, with new name, website, onboarding plan, content and marketing program.

MarComms Manager (2018 - 2020)

Launched Sustainable Australia Fund nationally with a new brand and messaging, after starting life as a City of Melbourne initiative. Was in charge of the go to market plan, sales funnel, marketing program and all comms.

Key Skills

Videography Content Production Copywriting Brand Strategy Marketing Strategy

Qualifications

Brand Strategist (2021)

Section

Mini MBA (2016)

Marketing Week

Professional Writing & Editing (2013)

RMIT

Arts/Commerce (2005)

Monash

Testimonials

"Charlie’s been doing exceptionally well! His professionalism shines through, and he’s consistently delivering high-quality work. We’re really pleased with his skills and dedication!"

Catustayam Pty Ltd trading as Local Dental

"Things are going well so far. We've had a few meetings to touch base, and we're still in the process of understanding each other’s working styles. It’s a work in progress, but we’re getting there."