Charlotte V
Brand Strategist
Innovative digital marketing leader with proven success in brand growth and community engagement.
Summary
Innovative digital marketing leader with expertise in social media strategy, brand positioning, and community-driven growth. Co-founder and CMO of Humpday Dating, executed a social-led marketing strategy with 20% month-over-month user acquisition at under $1 CAC. Proven ability in crafting social narratives, managing cross-channel communications, and creating high-engagement community strategies. Mini MBA and Graduate Certificate in Strategic PR. Led We Are Different PR as Account Director, achieving significant growth and winning industry awards. Prior experience in Mana Communications as Senior Account Executive and Nonstop Media as Sales and Marketing Coordinator. Proficient in integrated marketing approaches, influencer partnerships, and strategic communications.
Experience
Humpday Dating
Co-founder and CMO (2023 - current)
Co-founded and led a dating app company with successful social-led marketing strategies, achieving significant user acquisition and brand positioning. Spearheaded PR and marketing strategy, secured funding, and achieved high user engagement. Established brand authority in the competitive dating tech space.
We Are Different PR
Account Director (2020 - 2023)
Led media relations, secured coverage, and crafted engaging stories for clients. Grew the team by 400% and won new business. Recognized for award-winning campaigns, managing key accounts like RedBalloon, Snapchat, HelloFresh, and more.
Mana Communications
Senior Account Executive (2018 - 2020)
Managed B2B and B2C client accounts across multiple regions. Provided strategic PR and media support, conducting stakeholder engagement for clients worldwide. Handled accounts in travel, healthcare, innovation, and more.
Nonstop Media
Sales and Marketing Coordinator (2016 - 2018)
Coordinated creative and operations departments, managed national sales team, and secured long-term contracts with clients. Built strong relationships with media agencies, facilitated end-to-end campaign management, and oversaw office operations.