Cheryl T

Cheryl has a keen interest in Performance Marketing and that led her to accumulate a wide range of experience and skillsets ranging from SEO, Paid Search, Social, Programmatic Display, Video, and so on. 

After graduating with a Professional Accounting degree, she has decided to pursue a digital marketing career that is more aligned with her personal interest and passion. 

Commercial Real Estate & Education Industry

In her most recent role at Pivotus, she worked in a hybrid role of account and campaign management. Not only she can translate technical jargon to laymen terms to clients, but she is also able to project manage and communicate effectively with her operation team to deliver optimal results for those campaigns. 

She helped JLL, a Commercial Real Estate company to drive leads using LinkedIn, Paid Search, and Display channels in the B2B space, this includes planning and the full campaign execution. Also, she helped the University of Tasmania with audience planning and media strategies in order to drive inquiries and leads for different study programs available across the campuses. 

Office Furniture & Tourism Industry

At Pureprofile, she worked as a Digital Media Trader who managed close to $2million in annual spending across Paid Search, Programmatic Display, and Social channels for an office furniture company, Varidesk. 

Also, she was involved in developing Paid Search product deck to upskill their Sales and Operation team members.

Entertainment & Watches Industry

At Bench, she had experience in managing $100-$300k annual spending in the Entertainment industry for some famous musical shows, such as Harry Potter and the Cursed Child, Mamma Mia, Aladdin, and Melbourne Fashion Festival and these media efforts have helped to generate close to $1million in ticketing revenue. She had the opportunities to work with the University of Technology Sydney (UTS) and Polar (a watch company) with some of their Programmatic Display and Video campaigns. 

Builders, Cosmetics and Pool Construction Industry

Starting as an SEO and SEM specialist at Elevate 360, she had a solid understanding of how to connect website architecture, content, design, and paid advertising to deliver maximum performance for the client’s business. She worked closely with graphic designers, copywriters, and web developers to deliver digital marketing campaigns which will drive desired results.