Cheryl T
Digital Marketing Manager
A well-rounded and highly skilled digital marketer who is keen to use her knowledge to drive marketing performance that matters to the business.
Summary
Cheryl Tan | Digital Marketing & Performance Specialist
Cheryl is a seasoned digital marketer with over 8 years of experience spanning Paid Search (SEM), Programmatic Display, Paid Social, SEO, and Video. With a strong foundation in performance marketing, she brings a data-driven, results-oriented approach to every campaign—driving measurable improvements in ROAS, customer acquisition, and retention.
She has built a versatile portfolio working across both B2B and B2C sectors, including Education, Real estate, Tourism, E-commerce, Entertainment, and more.
At The Media Precinct, Cheryl established the agency’s Paid Search division from the ground up, eventually leading a team of nine as Digital Performance Director. She managed multi-channel campaigns across Google Ads, Microsoft Advertising, SA360, DV360, The Trade Desk, Meta, and TikTok—overseeing everything from strategic planning to hands-on optimisation.
Her diverse industry experience includes:
- B2B Sector - Cheryl managed full-funnel digital campaigns to generate high-quality leads for clients across various industries, including Commercial Real Estate (JLL), IT & Printing Solutions (Konica Minolta), Mobile Communications (Tall Bob), Education (University of Tasmania, University of Technology Sydney), and Insurance (RACT, Cover Genius).
- E-commerce: Cheryl has supported a range of e-commerce clients—including women’s fashion brands (Little Party Dress, Fella Hamilton), office furniture (Varidesk), and skincare (Jojoba Oil)—in managing performance campaigns that delivered strong ROAS and revenue growth.
- Entertainment & Watches: At Bench, she handled campaigns for high-profile shows like Harry Potter and the Cursed Child and Mamma Mia, contributing to over $1M in ticket revenue, and ran display/video campaigns for clients including UTS and Polar.
- Construction, Beauty & Lifestyle: At Elevate 360, she began her career as an SEO and SEM specialist, working closely with cross-functional teams to deliver integrated performance marketing campaigns for clients in building, cosmetics, and pool construction.
Cheryl is also proficient in GA4, Looker Studio (formerly Google Data Studio), and a range of analytics and ad tech tools. Her unique blend of strategic thinking, technical expertise, and cross-channel experience makes her a valuable asset to any marketing team looking to scale with impact.
Experience
The Media Precinct
Digital Performance Director (2022 - 2024)
- Set up the very first Paid Search division within the agency, create Paid Search processes, pricing model and training for the agency.
- Demonstrated team leadership & management skills by managing a team of 9
- Create digital strategy, budget planning, best practices and optimisation processes for Programmatic Display, Paid Search and Paid Social.
Key clients:
- Printing & IT solution: Konica Minolta
- Ecommerce: Little Party Dress, Fella Hamilton, Arki Tribe
- Sports: Netball NSW
- Mobile Solution: Tall Bob
- Home Appliance: Breville
Pivotus
Technical Account Manager (2020 - 2022)
Account and campaign management.
Media planning
End to end campaign implementation and post-campaign reporting
Client communications
Project management.
Pureprofile
Digital Media Trader (2019 - 2020)
Managed and trained two Ad Ops team members
Developed the entire SEM product deck/ process for Sales and Operation team
Worked on ad served/non-ad served campaigns
Experienced in running display, video, CUTV, native, search, social campaigns.
Bench
Performance Specialist (2017 - 2019)
Managed multiple over $100-$300k entertainment programmatic campaigns which generated close to $1million in ticket revenue
Full campaign execution: From the brief response, media strategy planning, campaign setup, campaign optimisations, and end of campaign report
Ran and set-up PMP deals with publishers
Technically savvy in pixel and tags implementation.
Elevate360
SEM & SEO Specialist (2016 - 2017)
Project managing multiple SEM and SEO campaigns
Management of copywriters, web developers, graphic and UX designers to create effective landing pages and web pages
SEM Key achievements:
200% increase in the number of conversions, reduced 50% of CPA within 1-month of optimising a Law Industry campaign
Reduced at least 3x of the existing CPA for Green Homes Australia Franchisee
Qualifications
Professional Accounting (2015)
Macquarie University