Cheryl W
Marketing Manager
Accomplished marketing strategist with expertise in driving impactful brand growth and engagement
Summary
An accomplished marketing strategist with expertise in driving impactful brand growth through multi-channel campaigns and strategic planning. Skilled in optimising conversion funnels and leveraging data insights for continuous improvement. Experienced in workflow management, enhancing team efficiency, and increasing market share. Proficient in developing and executing strategic marketing plans, monitoring campaign effectiveness, and fostering client relationships. Experienced in leading cross-functional teams and agile environments.
Experience
Mercy Community Services
Head of Marketing and Communications (2022 - 2024)
Developed and executed comprehensive strategic marketing plans to enhance brand awareness and service uptake. Monitored campaign effectiveness, aligned with strategic goals, and championed workflow management implementation. Led cross-functional teams in agile environments, leveraging data insights for effective strategies.
Splice Marketing
Senior Account Manager (2021 - 2022)
Drove client relationships, managed project execution, and met deadlines and budget targets. Generated remarkable client experiences leading to sustained business growth. Led cross-functional teams and formulated effective strategies leveraging data insights.
Vividus Marketing
Senior Marketing Manager (2013 - 2018)
Developed and nurtured client relationships, created tailored marketing strategies, and led cross-functional teams to deliver projects within budget and timeframe constraints. Optimised internal processes for efficiency.