Cindy Z
Social Media Manager
Results-driven Bilingual Marketing Specialist with Event Management Expertise
Summary
Highly motivated and bilingual marketing communications professional with seven years of experience in planning and executing multi-channel marketing campaigns in English and Chinese across various industries. Skilled in developing digital content strategies, managing content calendars, and overseeing marketing activities for clients. Experienced in event management and creating curated content for multicultural audiences.
Experience
The Tale Lab
Marketing Specialist (2024 - current)
Developed bilingual digital content strategies for hospitality and finance clients. Managed content calendars and implemented multi-channel marketing campaigns. Oversaw marketing activities for a property developer with projects valued at over $650 million. Successfully delivered the 2022 Orion Whitehorse Dragon Boat Festival and launched an off-the-plan apartment project in Box Hill generating over $10 million in sales.
Orion International Group
Marketing Manager (2020 - 2024)
Managed marketing activities supporting a property developer. Coordinated production of marketing collateral and grew digital marketing channels. Also worked as a Marketing Manager on contract for Local: Residential.
Fantaci
Marketing Manager (2018 - 2020)
Planned and implemented brand strategies for a design-focused building material retail store. Developed diverse multimedia communications content and launched the company's e-commerce website within budget constraints.
Australia China Business Circle
BD Manager & Copywriter (2016 - 2018)
Managed business development activities for a Chinese-language media outlet. Coordinated events connecting Chinese migrants with local business leaders. Established strategic partnerships with brands like Kiehl's and Melbourne Fashion Festival. Represented the organisation at major cultural events creating curated content for print and digital platforms.