Claire W

Lead and develop expert marketing and communications advice and services, including strategic public relations support to the Mayor, Councillors, and other key stakeholders across Council.

Lead the development, implementation and evaluation of marketing and communication strategies and plans for Council's strategic priorities and objectives.

Provide leadership and guidance to a team of communication and marketing professionals.

Identify, plan and develop highly effective marketing and communications opportunities that promotes City of Moreton Bay, the Mayor and Councillors.

Provide accurate and timely information and high level advice to ensure communication is managed effectively and in accordance with relevant legislation, procedures,

Supporting the development and implementation of the annual marketing plan.

Building and maintain strong relationships with stakeholders to ensure timely delivery of marketing support and performance reporting.

Leading the collection, analysis, and reporting of marketing data to drive informed decision-making.

Guiding market research projects to uncover insights that shape product and service positioning.

Overseeing the evaluation and continuous improvement of marketing campaigns, aligning activities with industry trends.

Developing customer and product positioning, targeting and marketing for new products and services.

Managing ad hoc marketing support requests and streamline departmental processes for greater efficiency.

Working with ASX listed companies and SME's.

Formulation of strategic campaigns to drive growth & increase revenue.

Development & execution of marketing campaigns & digital strategy.

Advanced Facebook & Google Adwords set up and management including funnel creation, optimisation and tracking.

Research and authoring of high-quality communications material for media releases, fact sheets, publications, newsletters, advertising copy, brochures and websites.

Creation of communication plans, press releases and stakeholder engagement.

Event planning, management and coordination.

Develop launch plan and social profile for e-coommerce brands.

Managing and coordinating multiple campaigns to influence relationships and drive growth.

Website management, content marketing, social media channel & database development.

Lead generation & ROI improvement strategies.

Develop Marketing Strategy, Budget and KPIs in line with Company Strategy.

Own brand identity and ensure compliance with brand essence.

Manage and develop online offering to increase traffic and leads.

Development and execution of social media strategy including Facebook, LinkedIn Google+ and emerging platforms.

Oversee digital marketing activity including SEO and Adwords.

Undertake qualitative and quantitative market analysis.

Support business development.

Source, manage and coordinate relationships with agencies and suppliers.

Website Management including updates and creation of blogs and copy.

Digital Marketing – maximising SEO, management of Adwords campaigns.

CRM & Database Management – initiating a CRM system into the business, updating records, data analysis, and segmentation.

ROI analysis and driving strategies to grow revenue.

Formulation and management newsletters and EDMs to new and prospective clients.

Social Media Management – Facebook, LinkedIn & Instagram updates. Production co-ordination.