Claire W
Marketing Strategist
Senior marketing and communications specialist
Summary
Claire has over 25 years experience in fast-paced transactional environments, demonstrating excellent stakeholder management up to board level, an appreciation of customer needs and user experience, and an understanding of complex business.
Her experience includes strategy development, strategic implementation, digital strategy, campaign management, project management, ROI implementation, reporting, market research and budget management,
Experience
Walker Marketing
CMO (2019 - 2022)
Working with ASX listed companies and SME's.
Formulation of strategic campaigns to drive growth & increase revenue.
Development & execution of marketing campaigns & digital strategy.
Advanced Facebook & Google Adwords set up and management including funnel creation, optimisation and tracking.
Research and authoring of high-quality communications material for media releases, fact sheets, publications, newsletters, advertising copy, brochures and websites.
Creation of communication plans, press releases and stakeholder engagement.
Event planning, management and coordination.
Develop launch plan and social profile for e-coommerce brands.
Managing and coordinating multiple campaigns to influence relationships and drive growth.
Website management, content marketing, social media channel & database development.
Lead generation & ROI improvement strategies.
Astra Apartments
Head of Marketing (2015 - 2019)
Develop Marketing Strategy, Budget and KPIs in line with Company Strategy.
Own brand identity and ensure compliance with brand essence.
Manage and develop online offering to increase traffic and leads.
Development and execution of social media strategy including Facebook, LinkedIn Google+ and emerging platforms.
Oversee digital marketing activity including SEO and Adwords.
Undertake qualitative and quantitative market analysis.
Support business development.
Source, manage and coordinate relationships with agencies and suppliers.
Design Awards
Marketing Manager (2014 - 2015)
Website Management including updates and creation of blogs and copy.
Digital Marketing – maximising SEO, management of Adwords campaigns.
CRM & Database Management – initiating a CRM system into the business, updating records, data analysis, and segmentation.
ROI analysis and driving strategies to grow revenue.
Formulation and management newsletters and EDMs to new and prospective clients.
Social Media Management – Facebook, LinkedIn & Instagram updates. Production co-ordination.
Executive Assistant Network
Marketing Manager (2013 - 2014)
Creation and implementation of strategic marketing plan.
Managing website and social media.
Manage website redesign and development.
Development and introduction of membership loyalty program.
Initiate CRM strategies.
Rebrand and launch of new website leading to 10% increase in enquiries and event registrations in the first three months of launch.
Key Skills
Project Management Digital Marketing Brand Strategy Marketing Analytics Marketing StrategyQualifications
Diploma of Digital Marketing (2011)
Institute of Direct and Digital Marketing
BA Hons Politics (1998)
University of the West of England