Coby S

Coby S

Chief Marketing Officer

Turning ideas into stories that scale.

Cemoh Profile

Summary

  • Specialise in startups & scale-ups.
  • Trained with MIT in Entrepreneurship & Innovation (5% acceptance rate).
  • 3yrs+ experience as CMO with EarthTech - connecting purpose-driven founders with investors to accelerate the UNSDGs.
  • Qualified in Journalism - especially good at communications.
  • Community Builder (specialising in women, and founders).
  • Excellent relationship builder, with high empathy & EQ.
  • Special interest in motherhood, mental health, and publishing.

Experience

Innovation Bay

Head of Community (2022 - 2023)

Innovation Bay is the leading tech network for investors and founders, in Australia. I head up the founder side of the business including communities for seed-stage founders and series a+ founders. Our exclusive, vetted group is challenged and inspired through peer-to-peer learning, confidential conversation, incredible events, curated content, and networking opportunities with our VCs, Angels & Partners.

Skills: Venture Capital · Sales · Working with Investors · Entrepreneurship · Strategy · Communication · Community Development · Community Engagement · Business Strategy

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Earth Tech

CMO (2020 - 2022)

A fintech social enterprise that connects impact investors with impact entrepreneurs to give voice to grassroots innovations, especially in Asia and Africa, to help address the United Nations SDGs.

A fintech social enterprise that connects impact investors with impact entrepreneurs to give voice to grassroots innovations, especially in Asia and Africa, to help address the United Nations SDGs.

Skills: Social Entrepreneurship · Venture Financing · Start-up Ventures · Venture Philanthropy · Venture Capital · Written Communication · Strategy · Communication

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MIT

Global Entrepreneurship Graduate (2019 - 2019)

100 participants from 30 countries (5% acceptance rate). Learning is condensed into 7 days, via an intense 7am - 2am schedule. 24-step innovation framework. Certified in Venture Architecture.

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The Urban List

Marketing Leader (2015 - 2016)

Launched the new Urban List Sunshine Coast brand.

Customer acquisition purely via digital channels.

Worked with SMEs to raise their brand profile and reach.

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Flight Centre

Global Digital Marketing Executive (2011 - 2014)

Lead digital marketing strategy including: web dev, SEO, SEM, & content for the Travel Associates brand Australia, NZ, USA & South Africa. Awarded Marketing Best On Ground Award in 2014 for successfully managing a major project, involving rebranding & transitioning from a static to responsive site.Lead digital marketing strategy including: web dev, SEO, SEM, & content for the Travel Associates brand Australia, NZ, USA & South Africa.

Awarded Marketing Best On Ground Award in 2014 for successfully managing a major project, involving rebranding & transitioning from a static to responsive site.

Skills: Digital Strategy ; Branding ; Communicatons ; Integrated Marketing

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Qualifications
Entrepreneurship & Innovation (2019)

MIT

International Journalism & PR (2007)

QUT