Craig specialises in integrated brand campaigns, product development, ideation and 360 executions underpinned by over 20 years of experience.
A writer at heart, Craig has been a part of some of the fastest-growing agencies in Australia/China and enjoys nothing more than creating integrated campaigns that transform customers into engaged brand fans. From blue chips to charities. From TVCs to B2Bs.
A strong aptitude for solving complex business challenges with solid consumer insights and innovation. Conceptualising ideas that seem simple in retrospect, amplified by clever targeting techniques, touchpoints, and modern digital strategies.
In short, you will get a well-articulated strategy with a flowing, logical rationale. You will also get some disruptive headlines that you can take or leave.
Craig's methodical craziness has been pivotal in creating/developing large, over-arching ideation, personality blueprints, brand architecture and 360 integrated campaign execution.
In his spare time, Craig likes to eat naming and branding start-up briefs for breakfast.