Dale H
Marketing Manager
Creative Director and Brand Specialist with decades of expertise in Marketing Strategies and Digital Media
Summary
Dale Hawthorn is a versatile Creative Director and Brand Specialist with extensive experience in leading brand development, marketing strategies, and digital media projects for prominent companies in Australia. Skilled in creative direction, brand identity, and data-driven decision-making, he has a proven track record of boosting brand visibility, engagement, and revenue. Dale excels in managing cross-functional teams, executing innovative marketing campaigns, and refining brand strategies to align with market trends. He has a strong background in UX/UI design, SEO, and project management, contributing to his success in delivering exceptional design solutions across various platforms.
Experience
MONTU – Australia’s Leading Health-Tech Company
Commercial Brand and Marketing Specialist (2023 - 2024)
Spearheaded brand strategies, managed creative initiatives, launched new product concepts, and enhanced online presence for Montu. Led to recognition as Australia's fastest-growing alternative medicine tech company in 2022 and 2023.
SMITH AND SONS – Home Renovations and Extensions
Marketing Director (2022 - 2023)
Directed national marketing strategies, developed digital media plans, managed franchise relationships, and produced renovation content. Successfully generated 4 million impressions and 20,000+ URL clicks quarterly through Meta campaigns.
JETPACK DIGITAL – Full Service Digital Agency
Creative Director/Studio Manager (2015 - 2020)
Redesigned company's brand identity, managed team of designers and developers, led client relationships, and rebranded global leader in property marketing. Oversaw successful merchandise store redesigns for top NRL football clubs.
STUDIO MOKOSOZO – Multi-Disciplinary Freelance Design Agency
Founder/Director (2013 - current)
Founded and led a design agency specializing in brand development and digital media, delivering tailored design solutions for diverse Australian clients. Directed brand identity projects and delivered comprehensive outputs across various platforms.