Daniel D

Daniel D

Chief Marketing Officer

An enthusiastic, passionate, data-driven, and goal-oriented senior marketer with almost 20 years of experience.

New Cemoh QLD, Australia Cemoh since August 2022
Cemoh Profile

Summary

Daniel helps companies grow by building successful brands and developing full-funnel marketing strategies to fuel the sales pipeline, delight customers, and grow revenue.

Experience

AIMTEC

Chief Marketing Officer (2019 - 2022)

Transformed a passive service style of marketing into a strategic, revenue and growth-oriented department which helped to achieve a record year in terms of revenue and profit (in 2022 in 25 years of history) by building a high-performing team and introducing modern marketing strategies and tactics (ABM, digital marketing including automation, SEM, SEO) supported by a strong focus on brand building and repositioning.

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The Power of Marketing

Marketing Strategy and Growth Consultant (2018 - current)

AIMTEC a.s. – marketing strategy and growth consultant – high level strategy consulting for Board of Directors.

KBL Sports – marketing consultant which helped to increase total number of orders by 150% in Q4 FY22 using SEM campaigns.

Macrovue (chief marketing officer acting and senior marketing manager) - full-funnel marketing and customer journey review and improvement. Launched new customer acquisition strategies including SEO, SEM, content marketing, nurture marketing, sales vs marketing alignment. Leading project of a website upgrade.

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Flare HR

Head of Marketing (2017 - 2017)

Introduced new digital marketing and inbound marketing strategies which helped to generate over 1600 sales qualified leads and a sales pipeline of over $25M AUD in just 10 months through combination of content marketing, SEO, SEM, social media, social media advertising, eDM, PR, marketing automation, data analytics and events.

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iWork&Travel

Chief Marketing Officer (2016 - 2017)

Grew the marketing engine from zero to getting around 400 sales qualified leads (850 leads) / month purely through digital marketing strategies and tactics within just 6 months (MoM Growth of new Leads = 170% SEP to OCT16, 250% MoM Growth AUG to SEP16). Built and managed team of 3 marketing and customers service specialists.

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THE LEFT BANK

Head of Marketing (2015 - 2016)

Introduced new digital marketing strategies and tactics which resulted in meeting and overachieving the business targets and KPIs (number of new students and revenue / month) every month.

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Key Skills
Digital Marketing Brand Strategy Marketing Automation Marketing Strategy
Qualifications
Advanced Diploma of Marketing & Management (2011)

Williams Business College

Masters in Business and Economics (2001)

University of Western Bohemia in Pilsen

Key Industries
SaaS Technology Tourism & Travel