Darrin R
Copywriter
Darrin is a copywriter and content optimisation specialist.
Summary
Darrin specialises in writing carefully-crafted, results-focused copy and substantial evergreen content — the type of engaging copy and content that informs and inspires, builds trust, and drives sales. Darrin has 20 years of experience as a copywriter, digital content producer, and editor, including seven years of experience producing and editing content for major websites such as Telstra BigPond, Tourism Australia, and nine.com.au. Proven success in creating content and campaigns for companies including ANZ Bank, Canon, and Qantas. High-level complementary skills in SEO, content marketing and conversion optimisation.
Experience
Freelance
Copywriter (2016 - current)
Clients including 3p Studio, Cartelux, iCreate Agency, Led By Design, Must Amplify (We Are Podcast) and The Creative Collective.
Writing of website copy, video scripts, ads, ebooks, and lead magnets, SEO articles, email nurture sequences, eDMs and eNewsletters.
Tourism Australia
Website Content Producer (2015 - 2016)
Worked as part of a diverse, agile team on the redevelopment of the Aussie Specialist Program website: content migration, editing, testing and reporting.
nine.com.au
Homepage Producer (2014 - 2015)
Responsible for the Network Highlights and Latest Stories sections on the nine.com.au homepage; story and image selection, crafting headlines and sub-editing, performance analysis and reporting.
BigPond.com
Homepage Editor (2008 - 2013)
Managed all facets of homepage content and an editorial team of three; content sourcing and development, SEO and content promotion, performance analysis, and reporting.
Promoted from Associate Editor to Deputy Editor to Homepage Editor.
Content lead in a major homepage redesign and transition to Adobe Experience Manager platform.
Increased unique visitors and engagement in the face of strong competition: 4.23m average per month for the year to July 2013, compared to 3.95m in the previous year.
Grew average monthly uniques for the mobile portal from 2.90 million per month for the year to July 2012 to 3.13 million per month to July 2013.
Oversaw homepage development to include BigPond Money, Travel, CitySearch, CarShowroom, Health and Trading Post sections.
Optus
Digital Content Editor (2007 - 2007)
Managed the content redesign of the customer help section on the Optus website, including content planning, sourcing, writing and editing.
Canon Australia
Copywriter (2005 - 2007)
Developed creative concepts, wrote and edited copy for web, print and direct mail campaigns.
Revised copy/design briefing procedures and developed style guidelines.
M&C Saatchi
Copywriter (2002 - 2005)
Created and wrote web and DM campaigns for clients including ANZ Bank, Audi, Optus, Qantas Frequent Flyer and Zuji.
Campaign to persuade Qantas frequent flyers to choose the online newsletter over printed generated a response rate of over 53%.
Created web ads/promos for the Zuji website helping it become the fourth most visited travel site in Australia during its start-up phase.
Pitched and created a complete campaign for Optus home broadband across web, print, direct mail, and TV.
Ballistix
Copywriter (2000 - 2002)
Wrote web copy and promotions, DM, newsletters, articles and videos for a variety of SMEs, particularly in the software, investment and property development fields.
Key Skills
Search Engine Optimisation (SEO) Website Development Campaign Strategy Content Production CopywritingQualifications
Bachelor of Communication (1999)
Queensland University of Technology