Darrin is a copywriter and content optimisation specialist.
Darrin specialises in writing carefully-crafted, results-focused copy and substantial evergreen content — the type of engaging copy and content that informs and inspires, builds trust, and drives sales. Darrin has 20 years of experience as a copywriter, digital content producer, and editor, including seven years of experience producing and editing content for major websites such as Telstra BigPond, Tourism Australia, and nine.com.au. Proven success in creating content and campaigns for companies including ANZ Bank, Canon, and Qantas. High-level complementary skills in SEO, content marketing and conversion optimisation.
Copywriter (2016 - current)
Website Content Producer (2015 - 2016)
Homepage Producer (2014 - 2015)
Homepage Editor (2008 - 2013)
Digital Content Editor (2007 - 2007)
Copywriter (2005 - 2007)
Copywriter (2002 - 2005)
Copywriter (2000 - 2002)
Key SkillsSearch Engine Optimisation (SEO) Website Development Campaign Strategy Content Production Copywriting
Bachelor of Communication (1999)
Queensland University of Technology