David F

Supports B2B businesses to accelerate revenue generation through digital marketing.

Scaled the digital marketing program and generated significant inbound revenue growth.

End-to-end digital marketing campaign management

Responsible for lead and revenue generation

Owned initiatives in PPC, re-marketing, display, paid social, content syndication, chatbots, and video

Formulated acquisition campaigns that significantly improved lead generation

Improved performance tracking and set up the analytics infrastructure

Developed go-to-market strategies to help the business scale into international markets

Championed sales and marketing alignment

Aligned digital strategies with sales objectives.

Set up CRO processes and testing strategy which improved conversion rates and led to an increase in win rate across experiments

Owned paid media channels where I consistently exceeded acquisition targets

Managed a team of two performance executives

Developed and administered advanced performance marketing strategies across Australia and

New Zealand

Analysed campaign performance, produced reports, recommendations and actionable business insights

As the CRO (conversion rate optimisation) lead, I drove significant uplift and improvements in website conversion rate through A/B and multivariate testing

Managed integrated digital campaigns end-to-end including media planning, proposal and reporting

Established and nurtured stakeholder relationships

Promoted to executive from coordinator,

Managed paid campaigns and data analysis

Responsible for the creation and implementation of paid search campaigns, developing strategies to drive business outcomes and analysis of data to identify actionable insights.