David F
Digital Marketing Manager
David helps marketing teams transform their digital marketing programs through a unique mix of advisory and campaign execution.
Summary
David aims to increase marketing’s contribution to your bottom line and unlock growth.
Leveraging his experience as an entrepreneur, strategist, and technology enthusiast, David has successfully driven accelerated company growth with limited resources across multiple industries.
Some of his top achievements include:
Growing multiple paid search accounts from scratch
Consistently exceeding lead and revenue targets
Getting an account onto Google Ads alpha feature testing program
Achieving some of the lowest B2B paid social CPLs in Australia
Driving significant revenue contribution from conversational marketing.
Experience
Davidfei.com
Digital Marketing Consultant (2022 - current)
Supports B2B businesses to accelerate revenue generation through digital marketing.
Employment Hero
Digital Marketing Manager (2018 - 2020)
Scaled the digital marketing program and generated significant inbound revenue growth.
End-to-end digital marketing campaign management
Responsible for lead and revenue generation
Owned initiatives in PPC, re-marketing, display, paid social, content syndication, chatbots, and video
Formulated acquisition campaigns that significantly improved lead generation
Improved performance tracking and set up the analytics infrastructure
Developed go-to-market strategies to help the business scale into international markets
Championed sales and marketing alignment
Aligned digital strategies with sales objectives.
Employsure
Digital Performance Coordinator (2017 - 2018)
Set up CRO processes and testing strategy which improved conversion rates and led to an increase in win rate across experiments
Owned paid media channels where I consistently exceeded acquisition targets
Managed a team of two performance executives
Developed and administered advanced performance marketing strategies across Australia and
New Zealand
Analysed campaign performance, produced reports, recommendations and actionable business insights
As the CRO (conversion rate optimisation) lead, I drove significant uplift and improvements in website conversion rate through A/B and multivariate testing
Managed integrated digital campaigns end-to-end including media planning, proposal and reporting
Established and nurtured stakeholder relationships
Promoted to executive from coordinator,
Performics Australia
Digital Performance Executive (2016 - 2017)
Managed paid campaigns and data analysis
Responsible for the creation and implementation of paid search campaigns, developing strategies to drive business outcomes and analysis of data to identify actionable insights.
Key Skills
Pay Per Click (PPC) Conversion Rate Optimisation (CRO) Email MarketingQualifications
Bachelor of Psychological Science, Marketing Major (2012)
University of New South Wales