David K

David K

Digital Marketing Manager

Senior SEO, Paid Search & Paid Social Specialist With Experience in Front-End Development (WP, Shopify, Magento, Webflow, Squarespace etc.)

New marketing consultant Joined June 2022
Cemoh Profile


I'm a Senior Digital Marketer with over 10 years of experience working agency-side, as a contractor/freelancer, and in-house. 

I'm particularly experienced in paid search (Pay-Per-Click Google Ads & Bing Ads), Paid Social (Facebook Ads & Instagram Ads) and search engine optimisation (SEO). From creating creative assets, to building websites or landing pages from scratch to advanced marketing analytics–I can help set up and manage advanced digital marketing campaigns.


Madewell Products Group

Head of Digital (2021 - current)

David managed all the digital assets including eCommerce stores (Shopify, Webflow, Squarespace), lead generation campaigns (FB, IG, Google + Bings Ads, Hubspot, Mailchimp etc.), print (flyers, catalogues, brand activation etc.), photo/video shoots (for our social sprints) and eDM campaigns across APAC and the USA.

Created a new brand including own logo design, website (built in Webflow) and helped to onboard the largest building material retailer in Australia within six months. Later becoming the highest-selling premium dealer for walk-behind and ride-on trowel machines in Australia within four months of onboarding the brand through innovative paid search and social ads.

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Spicy Web

Digital Lead (2019 - 2021)

David's role within Spicy Web has evolved multiple times due to the change in team size, skills required and new services offered. David was responsible for pre-sales audits, hiring and onboarding new marketing team members, rolling-out client optimisation campaigns across Paid Search, CRO, Paid Social and SEO as well as advanced user event tracking systems on multiple web properties.

One of David's client campaigns was shortlisted in 2020 and 2021 for the following awards:


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Country Road Group

Group SEO Manager (2015 - 2018)

Leading SEO strategy and implementation, including managing and optimising the group's content delivery network (Akamai) and onsite search functionality (SLI Systems) for all brands.

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WME Australia

SEO Technician (2013 - 2015)

SEO team lead working across multiple client accounts, from small businesses to large enterprise corporations globally.

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CJ Affiliate

Publisher Development Manager (2011 - 2011)

While working for DEMEKON AG on growing their affiliate partnership with Commission Junction David managed to move and work at CJ for three months as a publisher development manager. David started his professional career as an industrial clerk (apprenticeship) for two years before moving to DEMEKON as an SEO intern.

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DEMEKON Entertainment AG

Digital Marketing Specialist (2010 - 2013)

Managing and running all in-house organic and paid marketing activities (i.e. affiliate, SEM, SEO, social and email marketing) for company owned digital products (SaaS) and eCommerce sites.

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Key Skills
Pay Per Click (PPC) Conversion Rate Optimisation (CRO) Search Engine Optimisation (SEO) Website Development
Akamai FEO (2018)

Akamai University

Graphic Design Cert III (2013)

Shillington College

eCommerce and Digital Marketing (2010)

Wildner College

Key Industries
Automotive Construction Retail Trade