David K

David managed all the digital assets including eCommerce stores (Shopify, Webflow, Squarespace), lead generation campaigns (FB, IG, Google + Bings Ads, Hubspot, Mailchimp etc.), print (flyers, catalogues, brand activation etc.), photo/video shoots (for our social sprints) and eDM campaigns across APAC and the USA.

Created a new brand including own logo design, website (built in Webflow) and helped to onboard the largest building material retailer in Australia within six months. Later becoming the highest-selling premium dealer for walk-behind and ride-on trowel machines in Australia within four months of onboarding the brand through innovative paid search and social ads.

David's role within Spicy Web has evolved multiple times due to the change in team size, skills required and new services offered. David was responsible for pre-sales audits, hiring and onboarding new marketing team members, rolling-out client optimisation campaigns across Paid Search, CRO, Paid Social and SEO as well as advanced user event tracking systems on multiple web properties.

One of David's client campaigns was shortlisted in 2020 and 2021 for the following awards:

BEST USE OF SEARCH - B2B at the APAC 2021 SEARCH AWARDS/ BEST B2B CAMPAIGN at the SEMRUSH SEARCH AWARDS AUSTRALIA 2020.

Leading SEO strategy and implementation, including managing and optimising the group's content delivery network (Akamai) and onsite search functionality (SLI Systems) for all brands.

SEO team lead working across multiple client accounts, from small businesses to large enterprise corporations globally.

While working for DEMEKON AG on growing their affiliate partnership with Commission Junction David managed to move and work at CJ for three months as a publisher development manager. David started his professional career as an industrial clerk (apprenticeship) for two years before moving to DEMEKON as an SEO intern.

Managing and running all in-house organic and paid marketing activities (i.e. affiliate, SEM, SEO, social and email marketing) for company owned digital products (SaaS) and eCommerce sites.