Davina L

· Led and conducted a comprehensive digital marketing audit, delivering strategic recommendations for two eCommerce brands. Utilised Shopify analytics and market insights to identify key opportunities for optimisation and enhancement.

· Managed tier 1 accounts for four high-priority clients as the Paid Social Lead, overseeing a total media budget of $126k across Google and Meta platforms. Implemented tailored paid social campaigns to enhance brand visibility and drive ROI, resulting in measurable success for clients.

· Spearheaded the development and execution of the paid social strategy, leveraging industry trends and audience analytics to drive engagement and conversion rates.

· Developed, implemented, and optimised paid media campaigns across Google Ads, Meta, Spotify and CitrusAd platforms for e-commerce, FMCG, and luxury automotive brands, driving significant growth in customer acquisition and ROI.

· Managed a digital media budget of up to $150K, ensuring efficient allocation and maximising on ROAS, Purchases and Enquiries across Google, Meta, Spotify and CitrusAd.

· Conducted a comprehensive audit of the Google Ads strategy for Mercedes Benz Toorak, identifying inefficiencies in campaign structure, keyword targeting and ad copy. After overhauling the strategy, saw a 30% increase in conversions and a reduction in CPC from the previous month, significantly improving campaign performance and cost efficiency.

· Acted as Senior Digital Strategist for the Volvo Penrith and Brighton pitch, performing in-depth analysis of website performance, organic social media content, and paid media activity using Google Analytics. My recommendations led to securing the business and generating $50K in revenue for the agency.

· Spearheaded the end-to-end digital strategy for an eCommerce Meta campaign, implementing audience segmentation, creative testing, and optimised bidding strategies that resulted in brand awareness increase and improvement in conversion rates within the first three months.

· Conducted comprehensive audit of existing Meta campaigns, identifying areas for improvement and optimisation.

· Successfully set up and optimised Meta campaigns, achieving efficient budget pacing and maximising results within a small budget constraint.

· Provided strategic recommendations based on campaign performance analysis, while collaborating with the in-house creative team to ensure adherence to best practices and effective creative briefings.

· Spearheaded a short-term project, demonstrating proficiency in end-to-end strategy and campaign management, effectively navigating the challenges of a limited budget.

· Diligently reported on monthly campaign performance, utilising data-driven insights to adapt strategies and optimise outcomes.

· Collaborated seamlessly with the in-house creative team, providing clear and strategic briefs to uphold best practices and ensure alignment with project objectives, while maintaining strict budget pacing.

· Led the creative strategy and project management the comprehensive brand refresh of both website and app, ensuring cohesive visual identity and user experience.

· Led end-to-end management of Google Ads campaigns, including crafting a comprehensive paid search strategy that aligned with business objectives and target audience.

· Proficiently handled ad copywriting, ensuring compelling and relevant messaging to drive user engagement and conversions, while maintaining a keen focus on keyword optimisation and A/B testing.

· Executed and optimised campaigns, continuously monitoring performance metrics, and making data-driven adjustments to enhance ad effectiveness and ROI, resulting in improved campaign outcomes.