Dini M

Taking on a new role in 2019 at Emesent, a Tech start-up, I began my position as a Marketing Manager to build the Emesent brand from the ground up. Emesent quickly grew and I was appointed as Brand Innovation Manager to deliver global branding campaigns to elevate the brand and its innovative offerings.

Key Achievements:

- Designed and executed 4 major product release campaigns in the last financial year resulting in direct leads valued at USD $35 million.

- Supported the roll out of targeted sales offer campaigns for in-house sales teams and resellers, resulting in 150+ sales leads worth USD $10.5 million.

- Grew reseller numbers from 11 to 40+ resellers by implementing targeted communication campaigns.

- Grew LinkedIn followers organically by 4,993 followers in a one year period by implementing a social media strategy to drive engagement and interest of the overall brand, using product videos, engaging imagery and other content types.

- Successful development of 2 company websites with branding redesign to position the company and its offerings as the leaders in their space.

- Overall website page view growth of over 70% within a 3 year period.

Key Responsibilties

- Creating integrated omni-channel marketing activations based on market segments, product development and consumer insight to gain new customers and build repeat business.

- Creating key content pieces to help elevate the brand and its offerings.

- Delivering world-class branding campaigns for various product launches on a global scale.

- Developing and guiding the overall design and visual concepts of the brand for print, email, online, events, website and other mediums.

- Directing the ongoing development of the Emesent website to ensure brand consistency and optimal user experience.

- Collaborating with designers, illustrators, photographers, videographer, production staff and writers to take concepts from draft to completion, and through to publishing or promotion.

- Managing marketing projects, working closely with agencies to deliver high quality and impactful marketing assets

This is an international role involving the planning and execution of all marketing strategies and initiatives for Datamine (formerly CAE Mining), a global company specialising in the technology and services required to plan, manage and optimise modern mining operations.

Key Responsibilities & achievements

- Implementing targeted communications and promotional campaigns, ensuring alignment with overarching marketing strategies and branding guidelines.

- Execution of market research and competitor analysis through the use of commercial databases, online resources and collaborations with industry professionals.

- Conducting ongoing competitive analysis of other sites, including technology and function analysis and determining strategies to stay competitive.

- Development, implementation and analysis of digital and social media strategies, leveraging pay-per-click advertising, Linkedin, Facebook, YouTube , Twitter and GoogleAnalytics.

- Successfully established and grew company Facebook page to over 2000 followers from 2012 to 2014 through execution of targeted Facebook ad campaigns.

- Successfully grew global online distribution list from approximately 4,900 contacts in 2012 to 11,200 in 2014. Grew open rates of Email Marketing initiatives including Newsletter and direct selling campaigns from 10% to 40%.

- Planned, promoted and executed 40 online technical webinar events from 2013 to 2014; successfully drove attendance rate growth from 40% to 80% which directly resulted in over $500K worth of software sales.