Donna B
Digital Marketing Manager
A digital marketing professional bringing value to any organisation. Website Development, SEO, Project Scope & Management, SEO Content Writing.
Summary
Donna is experienced in traditional and digital marketing across multiple industries. She has worked in a broad cross-section of companies, from large multinational corporations to small local business enterprises.
Having a background of over many years of managing projects, which entailed traditional and digital marketing, web design and event management, Donna has the skills and understanding of projects from various perspectives. She can take a project from developing a brief based on discovery to ensuring delivery of requirements through to implementation and ongoing monitoring of key objectives and business goals.
Having a web developer, SEO content writer, and generalist digital marketer on call provides a continuity that can't be found in a single-skill freelancer.
Her process-driven approach combined with the ability to communicate clearly enables Donna to engage on all levels within an organisation from the frontline to the executive level. Donna has extensive administration experience (sales, events, operations) adding value to the success of the project. The depth and breadth of her experience mean Donna is not just a solution to one problem but has enough knowledge of multiple facets of projects, that she can see the big picture in a comprehensive way.
Experience
Endeavour Foundation
Digital Advisor (2022 - 2022)
Working with the digital team on the management of the Brace & Community Solutions websites which are subsidiaries of the Endeavour Foundation. Additional functionality of multiple timed popups, course calendar & information (add to calendar, map embeds). Project completion of an accessibility audit of both websites including recommendations based on the WC3 AA standards.
Multi-national company
Freelance Marketing Manager (2019 - 2019)
Project manage development of eCommerce website.
Management of WordPress website.
Develop marketing campaigns.
Develop marketing materials.
Create database and EDMs for market segments.
Social media management.
Blog/article writing.
Onsite SEO.
Google Analytics analysis.
Develop website manuals and train staff in online sales management.
Graphic design.
Manage My Marketing
Founder (2015 - 2022)
Client/stakeholder management.
SEO setup and ongoing management.
AdWords campaign setup and management.
Creation of CMS WordPress websites.
Management of CMS and WordPress websites.
SEO based blog and article writing.
Social media management/social media advertising.
Marketing training.
Online advertising.
Email marketing (EDMs).
Management of virtual resources.
A full-service experience with a personalised approach for small business clients who want to learn and grow their digital knowledge. This affords them greater confidence in developing strategies.
Simply Business Australia
Freelance - Product Development & Delivery (2012 - 2015)
Development of procedures for systemisation of businesses – WHS, HR, Ops, Finance.
Research best practices/legislation.
Update website.
Writing articles and newsletters.
Email marketing (EDMs).
Search Engine Optimisation.
Event co-ordination.
Administration.
Accounts Payable/Receivable/Reconciliation/BAS.
Produce KPI reports for clients.
Assisted with the development of business improvement programs delivered via mentoring workshops. Development of systemisation manuals (WHS, OPS, HR, S&M) to assist businesses to grow from good foundations and in some cases, improve the value of the business for sale.
Targeted E-Marketing
Self-employed (2011 - 2014)
Website development and management,
Social media,
Search Engine Optimisation,
Online advertising,
Email marketing (EDMs),
Marketing material.
Graphic design.
Industry analysis.
Marketing plans.
Predominantly small business clients requiring a presence on the internet. Generating new sales driven via social media, website, industry directories, online PPC advertising.
CBRE – Springvale Homemaker Centre
Marketing Co-ordinator (2010 - 2010)
Co-ordinate design an installation of hoardings.
Co-ordinate design and installation of signage – internal and external.
Securing prize donations from franchisees and national brand outlets.
Co-ordinating social media.
Update website.
Liaise with Harvey Normal graphic designers for print media.
EDM setup and distribution.
Retailer/client liaison.
Event management.
Contracted as the Melbourne based co-ordinator of all marketing activities associated with the grand opening of this 30-retailer homemaker centre.
Adaptive Components
Owner - Administation/Marketing (1998 - 2010)
Financial management and analysis, preparation and monitoring of income and expenditure budgets.
Account management/reconciliation/BAS.
Processing invoices/purchase orders.
Customer database management.
Preparation of financial reports for external accountant.
Website design, production and maintenance.
Design and production of technical product catalogue.
Design and write product advertisements, editorials and press releases.
Preparation of proposals and tenders.
Preparation of Policy and Procedures Manual.
Research new products.
Manage distribution channels.
Performance appraisals.
Recruitment/induction/training.
Business built from the ground up in the wholesale industrial component industry.
Achieving sales of up to $2M.
Key Skills
Search Engine Optimisation (SEO) Website Development Content Production Copywriting Marketing StrategyQualifications
Graduate Certificate in Management (2005)
Holmesglen
Associate Diploma of HR (2004)
NMIT
Diploma of E-Business (2003)
Northern Metropolitan College of TAFE
Imaging and Graphics (2000)
Melbourne School Of Art