Donna K
Project Manager
Results-driven Marketing & Communications Adviser skilled in stakeholder engagement, brand development & strategy implementation.
Summary
Donna Kirk is a strategic Marketing and Communications Adviser with expertise in stakeholder engagement, brand development, and marketing strategy implementation. She excels in strategic communications, digital marketing, event management, and team leadership. Donna's experience spans various sectors, including education, government, and business development. She holds certifications in project management, public relations, and frontline management. Donna's key skills include marketing strategy, digital marketing, stakeholder engagement, event management, and team leadership. She has a proven track record of increasing engagement, securing sponsorships, and fostering community relationships. Donna has led marketing initiatives, managed budgets, and developed strong partnerships across different roles in her career.
Experience
Beaudesert State High School
Business Manager (A06 Temporary) (2024 - current)
Lead strategic communications, governance, and community engagement for the largest state high school in the Scenic Rim Region. Drive financial, asset, and facilities management while ensuring effective communication across all school levels. Provide expert advice on corporate services, governance, and WH&S practices, leading efforts to improve transparency and inclusive communication. Manage external partnerships and stakeholder relationships, focusing on positive community outcomes.
Beaudesert State High School
Marketing & Events Officer (A04) (2022 - 2024)
Spearheaded key school events, developed and executed EDM-based newsletter, managed social media content and media relations. Cultivated partnerships with private sector sponsors, securing financial support for student outcomes.
Pro Leaders Academy
General Manager Business (2020 - 2022)
Initiated and implemented key direct-to-market campaigns to increase private sector reach. Led strategic marketing and business development efforts, fostering partnerships with government and industry sectors. Oversaw growth strategies, budgeting, and financial management, driving significant business expansion.
Australian Institute of Project Management (AIPM)
QLD State Member Manager (2018 - 2019)
Led end-to-end strategy and implementation of key marketing initiatives. Developed strong relationships with government bodies, educational institutions, and private sector stakeholders. Managed budgets, KPIs, and reporting for state-level operations.
Dial A Home Doctor
National Marketing Adviser (Contract) (2017 - 2017)
Streamlined marketing and communications strategy, led digital marketing efforts, organized industry events, and coordinated marketing activities. Managed a major industry event for 10,000 people, ensuring the inclusion of 5,000 attendees with disabilities.
Integratedliving Australia
Marketing & Communications Adviser (Contract) (2016 - 2016)
Developed and implemented a marketing strategy to adapt to significant market changes. Increased website traffic by 91% year-over-year through innovative outreach and social media engagement. Improved internal communications and customer engagement with a focus on media relations and outreach PR.
Alpha Group
Group Marketing Manager / BDM (Project Management Contract) (2015 - 2016)
Led marketing and communications strategies, reduced customer complaints, and improved digital marketing results. Managed a $1M marketing budget across three entities.
Self Employed, New Zealand
Project Manager / Director (2005 - 2013)
Advised SMEs on marketing, business development, and customer experience strategies. Managed digital marketing, SEM, SEO, AdWords, and social media for clients. Coached multiple award-winning businesses in Regional & National Business Awards.