Donna W

Operational marketing direction, implementation, and support for my small business clients.

End-to-end process covering all aspects from Google Ads, website construction and content, EDM, lead magnets and branding.

1:1 relationships, customised and tailored service.

Supported the Business Owners with marketing expertise, leading them through a review of all marketing activities, assessed ROI, internal business, and sales processes to identify key areas of focus.

Began the process of customer diversification to reduce heavy seasonality and increase profit margins.

Developed and launched the new companion business marketing strategy, which featured “added value products” and managed all associated branding, and CRM automation activities.

Successfully managed the end-to-end process of trade shows and events for the major business, plus companion business, aimed at brand profiling and lead generation. Implemented a follow-up process that reduced timeframe from months to days.

Developed, and commenced automation of regular promotional campaigns to maintain customer servicing relationship, generate repeat sales, and reduce heavy reliance upon new business.

Managed website redevelopment and maintenance for both businesses (one including e-commerce), social media maintenance, digital analytics, and ROI.

Managed marketing collateral - writing, editing, and developing into our own branded brochures in line with supplier guidelines, allowing us to maintain more relevant product information for customer review.

Managed relationships with external specialists where required, such as graphic designers, web builders, and community organisations, while managing budgets and deadlines. This eliminated the “last-minute panic” work, dramatically reducing contractor costs.

Reviewed all marketing activities, and assessed ROI, internal business, and sales processes.

Revised and optimised website for to improve organic SEO.

Prepared website content and landing pages for the Google AdWords campaign.

Drafted a range of content for future scheduled web posts.

Provided recommendations for future B2C activities to support business growth.

Assist with marketing strategy development, managing implementation and assessment, monthly management reporting, as well as Board reporting, budget setting and management for a start-up business.

Redevelopment and ongoing creation and management of print collateral. Extensive copywriting and content creation for a range of external marketing - e-campaigns, magazines, editorials, marketing collateral, rewriting brochure content, website content, and management. This also included planning, booking and managing advertising schedules often 12 months in advance, allowing all my marketing efforts to be integrated towards on topic and goal.

Direct support of Sales Team requirements, including lead generation and electronic campaign development, as well as competitor research and industry monitoring.

Annual and monthly campaigns, events, trade show calendar – planning, booking, concepts, design, coordination, logistics, staffing and follow-up to assess results and effectiveness.

Working closely with the Technical Team to develop and communicate pharmacy automation solutions through proposals for larger clients, as well as developing new product information.

Salesforce CRM database – system rehabilitation and development, reconfiguring the data to fit the company needs, implementing processes and workflow to support business requirements, data integrity and management, data mining reporting, business forecasting. User training and adoption.

Client satisfaction surveys, client marketing assistance, client case studies, testimonials and liaison.

Liaising with international suppliers, industry bodies and other external consultants such as graphic designers and printers to achieve appropriate outcomes.

Website management, social media maintenance, digital analytics and ROI reporting.

As the only Marketing resource, I was responsible for amalgamating three existing businesses into the one identity for marketing purposes, eliminating confusion in the marketplace and increasing client engagement.

Working with the Directors and their teams to identify and support marketing needs, measuring and reporting on outcomes.

Maintaining regular client contact to support “top of mind” awareness and encourage client interactivity – monthly newsletters, client satisfaction surveys, events.

Finalising, developing, and implementing the new brand.

Budget setting and management.

Old website management – improving Google keyword rankings, reducing bounce rates from 76% to 33%, increasing time spent on site from 56 seconds to 2 min 13 seconds, increasing page views per visit from 1.4 to 4.7.

New website management - implementing the new improved website providing a platform for increased functionality and flexibility for RSS feeds social media integration and client interactivity.

Managing relationships with third parties to maximise value – publications and media, graphics and print suppliers, web builders, and sponsorships.

Developing and maintaining print collateral, as well as advertising management.

Researching and assessing marketing opportunities for the firm, assisting the lawyers deliver value to clients, and bring new clients into the sales pipeline.

Website and intranet content management, ensuring open two-way communication around marketing initiatives.

Assisted with the launch, promotion and opening of several new Client Service Centres around Brisbane, and ensuring collateral and educational material was developed and made available for potential clients.

Competitive Intelligence monitoring activities.

Reworked internal processes to streamline business efficiency and effectiveness.

One of two Marketing Coordinators responsible for implementing and supporting the local client management programme.

Working directly with the Partnership group providing marketing support to help them achieve their goals and targets.

Preparing the quarterly firm reporting figures, used in Partner level Business Development meetings. Coordinating the Queensland Staff Alumni programme to assist relationship building and business referrals –writing, editing, collating, producing the Alumni magazine; coordinating the quarterly enewsletter; managing Alumni events; managing the Alumni database.

Designing and implementing client marketing campaigns - developing campaign materials in line with risk and brand guidelines, measuring and evaluating effectiveness and managing follow-up activities.

Coordinating and implementing the local Community and Sponsorship portfolio to support strategic business initiatives, whilst constantly monitoring relevance.

Managing and implementing a variety of events – from small client lunches (budget $600), VIP Ministerial lunches ($2,000), to large company Christmas parties and Family Days ($40,000). Assist the development of the Marketing Assistant with training, delegation and supervision where necessary.

Maintaining relationships with various suppliers, including printers, merchandise companies and other external businesses to maximise relationship effectiveness and value.