Dwayne B
Chief Marketing Officer
Experienced Executive Leader in Marketing, Media & Customer Experience
Summary
Dwayne Birtles is an accomplished Executive Leader with extensive experience in marketing, media, and customer experience. He has a proven track record of spearheading company expansion, enhancing value growth, and driving revenue through multiple channels. Dwayne has effectively managed large marketing budgets, negotiated media agreements directly, and achieved significant savings through internalisation of media activities. His leadership has resulted in notable increases in Total Transaction Value, brand awareness, and customer retention. Dwayne's expertise spans strategic partnerships, analytics, and market penetration strategies.
Experience
SEAM
Founder/CEO (2024 - current)
As the Founder of SEAM, Dwayne brings a diverse and extensive background to help businesses pursue accelerated growth.
Obsessed with data across all facets of business, he uncovers growth opportunities and enhances the efficiency of marketing channels and teams. With a proven track record of success in various roles, Dwayne is dedicated to empowering businesses to realise their potential for rapid growth through strategic, data-driven approaches.
TRIPADEAL
Chief Marketing Officer (2021 - 2024)
Spearheaded TripADeal's expansion strategy, significantly enhancing the company's value growth and positioning it for acquisition by Qantas in June 2024. Managed Marketing, Customer Experience, Partnerships, and Analytics. Achieved rapid growth in Total Transaction Value and increased brand awareness. Managed a $40 million marketing budget and a team of 24 employees.
NEWS CORP AUSTRALIA
Head of Travel (2020 - 2021)
Led the travel network wide strategy and developed marketing solutions to grow revenue and improve business capabilities. Diversified revenue streams, shifted towards digital, and enhanced the travel audience digitally. Developed a 5-year e-commerce strategy and improved profitability in travel advertising.
FLIGHT CENTRE TRAVEL GROUP
Head of Marketing (2016 - 2020)
Directed marketing communications strategy and led a team of 85 employees. Managed a marketing communications department P&L of over $82 million. Successfully reduced operating costs, increased online sales, and improved brand consideration. Led COVID-19 customer communications strategy. Promoted to Head of Marketing in 2019.
NEWS CORP AUSTRALIA
National Data Commercial Leader (2013 - 2016)
Developed digital audience targeting solutions and achieved record advertising revenue growth. Managed all audience targeting revenue for News Corp Australia. Developed a data roadmap and smarter partnership investments for future data projects.
XCOM MEDIA
Digital Strategy Manager (2011 - 2013)
Managed email marketing strategy for Flight Centre Travel Group brands. Led online marketing activities and built customer journey strategies. Successfully executed campaigns and increased database growth and retention.