Summary
Eddie has over 30 years of experience in the creative industry, previously owning Bloe Creative agency and now working as a Consultant Creative Director. He excels in brand strategy, campaign and content creative, and copywriting services, focusing on unique and engaging communications. His career transition into consulting allows him to contribute to various teams and mentor younger creatives.
Experience
Armed with over 30 years’ experience across a diverse range of sectors
Creative Marketing Consultant (2025 - current)
With rare understanding of purchasing triggers, Eddie provides brand strategy, campaign creative, and copywriting services. He collaborates with teams to develop initiatives across various channels, fostering human connections and mentoring younger colleagues.
Splice Marketing
Creative Director & Copywriter (2022 - 2025)
Led strategic campaign development for healthcare clients, balancing creativity and compliance. Improved client retention and acquisition rates by overseeing art direction and coordination of multidisciplinary teams.
Bloe Creative
Owner & Creative Director (1992 - 2021)
Founded and led Bloe Creative for 30 years, managing a team across account management, design, and operations. Worked with diverse clients, acquiring in-depth knowledge of effective marketing. Successfully pivoted through market changes.
Concept Communications
Graphic Artist (1987 - 1992)
Progressed from the art department to the design team, creating retail and corporate communications for clients in retail, tourism, and government sectors.
Russell Design
Graphic Designer (1985 - 1987)
Started as a graphic designer, working on corporate identity projects, campaigns, reports, and publications within a leading Scottish design company.